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Performance Max (PMax) is Blockchain-Ads' all-in-one campaign format. Rather than running a single ad type, PMax automatically distributes your creatives across Display, Native, and Video placements — letting the platform's algorithm find the highest-performing combination for your goal.
How it works
When you launch a Performance Max campaign, you upload a set of creatives — one per format type. The Blockchain-Ads algorithm then runs all formats simultaneously, continuously shifting budget toward whichever format and placement is driving the best results for your chosen objective.
Think of it like Google's PMax — you provide the assets, the platform handles placement, optimisation, and budget allocation automatically across all available inventory.
Formats included
Performance Max combines three ad formats in a single campaign:
Creative specs
Each format within a PMax campaign follows its own specifications. All specs apply per asset uploaded.
Benefits
- Maximum reach: Your ads appear across Display, Native, and Video inventory simultaneously, reaching users across more placements than any single-format campaign.
- Automatic optimisation: The Blockchain-Ads algorithm continuously reallocates budget toward the format and placement generating the best results — no manual adjustments needed.
- Faster learning: Running multiple formats in parallel accelerates data collection, helping the algorithm find your best-performing audience and creative faster.
- Simplified campaign management: One campaign, one budget, one set of targeting — instead of managing separate Display and Native campaigns individually.
- Best for scaling: Ideal when you have proven creatives and want to scale performance without the overhead of managing multiple campaign types.
How to set up a Performance Max campaign
- Choose your objective: Select Brand Awareness, Website Traffic, Downloads/Sign Ups, or Sales/Deposits from the campaign creation form.
- Select Performance Max as your format: In the campaign format selection screen, choose the Performance Max card.
- Upload your creatives: Upload at least one asset per format type (Display image, Native image + copy, Video file). All individual format specs apply.
- Set targeting and budget: Configure audience targeting, geo, device, and daily budget as normal. The algorithm handles distribution across formats automatically.
- Submit for review: Campaigns go through a standard 24-hour review. Once approved, the algorithm begins testing and optimising your creatives.
Pro tip: For best results, provide high-quality creative for all three format types. If one format has a weak or missing asset the algorithm has less to work with and may underperform on that channel.
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