Performance Max (PMax) is Blockchain-Ads' all-in-one campaign format. PMax runs one campaign across Display, Native, and Video simultaneously, automatically distributing your creatives, so the platform's algorithm finds the highest-performing combination for your goal.
How it works
When you launch a Performance Max campaign, you upload a set of creatives, one per format type. The Blockchain-Ads algorithm then runs all formats simultaneously, continuously shifting budget toward whichever format and placement is driving the best results for your chosen objective.
Think of it like Google's PMax: you provide the assets, and the platform handles placement, optimisation, and budget allocation automatically across all available inventory.
Formats included
Performance Max combines three ad formats in a single campaign:
|
Display
High-visibility banners across top sites and apps |
Native
Blends into content feeds and articles naturally |
Creative specs
Each format within a PMax campaign follows its own specifications. All specs apply per asset uploaded.
| Spec | Details |
|---|---|
| Display images | JPG, PNG, GIF · max 700KB · 300×250, 728×90, 320×100, 300×600, 160×600, 970×90, 320×50, 468×60 · Animation max 30 sec, 3 loops |
| Native image | JPG, PNG · max 700KB · 1200×628 or 600×600 (min 600×314) · Headline max 60 chars · Description max 150 chars · Optional logo 128×128 |
| Assets required | At least one creative per format type |
| Objectives | All objectives supported (Brand Awareness, Website Traffic, Downloads/Sign Ups, Sales/Deposits) |
Benefits
- Maximum reach: Your ads appear across Display, Native, and Video inventory simultaneously, reaching users across more placements than any single-format campaign.
- Automatic optimisation: The Blockchain-Ads algorithm continuously reallocates budget toward the format and placement generating the best results, with no manual adjustments needed.
- Faster learning: Running multiple formats in parallel accelerates data collection, helping the algorithm find your best-performing audience and creative faster.
- Simplified campaign management: One campaign, one budget, one set of targeting, in place of managing separate Display and Native campaigns individually.
- Best for scaling: Ideal when you have proven creatives and want to scale performance without the overhead of managing multiple campaign types.
How to set up a Performance Max campaign
- Choose your objective: Select Brand Awareness, Website Traffic, Downloads/Sign Ups, or Sales/Deposits from the campaign creation form.
- Select Performance Max as your format: In the campaign format selection screen, choose the Performance Max card.
- Upload your creatives: Upload at least one asset per format type (Display image, Native image + copy, Video file). All individual format specs apply.
- Set targeting and budget: Configure audience targeting, geo, device, and daily budget as normal. The algorithm handles distribution across formats automatically.
- Submit for review: Campaigns go through a standard 24-hour review. Once approved, the algorithm begins testing and optimising your creatives.
Pro tip: For best results, provide high-quality creative for all three format types. If one format has a weak or missing asset the algorithm has less to work with and may underperform on that channel.
