Retargeting for Warm Audiences

Re-engage warm users (past interactors) for better performance and higher conversions as they're familiar. Retargeting is like reminding a window shopper to buy. This guide helps you set up retargeting to target users who have shown interest.

Steps to Set Retargeting

Set up retargeting in minutes:

1. Install the pixel to capture events like visits or drop-offs (see Article 3).
2. Create a custom segment from "Your Data" (e.g., visitors last 30 days).
3. Exclude converters to focus on non-completers.
4. Add the segment to a MOFU/BOFU campaign.
5. Use personalized creatives (e.g., "Finish Signup").
6. Set frequency caps and monitor uplift in HUB reports.

Best Practices: Use retargeting for MOFU/BOFU stages; apply short recency (7-30 days); segment by behavior (e.g., abandoners); test messages for relevance.

Troubleshooting: Low warm audience size? Extend recency to 60-90 days. No uplift in performance? Personalize ads or check creatives for relevance.

Table: Retargeting Benefits

FAQs

• Why biggest performance for warm users? They convert easier due to prior familiarity with your ads or site.
• How to set up retargeting? Use pixel events and custom segments from "Your Data" in HUB.
• What are frequency caps? Limit ad shows to 3-5 per week to avoid fatigue.
• Can I combine with other targeting? Yes, layer with cold audiences for a full funnel approach.
• How to measure retargeting? Compare conversion rates vs. new users in HUB reports.
• Integration with funnel? Best for MOFU (engagement) or BOFU (conversion) stages.