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Optimization Overview

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Optimization Overview

Optimization Overview

Optimization is the process of refining campaigns to get better results, such as more conversions at lower costs. On Blockchain-Ads, it combines algorithm auto-adjustments with manual strategies like testing and retargeting.

Steps to Start Optimization

Begin optimizing in minutes:

  • Launch your campaign and let it run 48-72 hours to gather initial data.
  • Go to HUB Reporting tab to review metrics (impressions, clicks, CTR, conversions).
  • Identify issues (e.g., low CTR) and apply fixes (e.g., test new creatives).
  • Use algorithm for auto-optimization (based on events like sign-ups).
  • Monitor weekly and adjust (e.g., scale winners, pause losers).
  • Repeat to improve over time.

Key Concepts: Algorithm optimizes for your objective using data; test segments/creatives; retarget warm users for high performance.

Best Practices: Optimize after 50+ conversions for reliable data; focus on one change at a time; use HUB recommendations; aim for 2-5% CTR baseline.

Troubleshooting: No data? Check pixel installation; slow improvements? Gather more events; algorithm not working? Ensure objective matches events.

Table: Optimization Phases

Phase Focus Timeline Example Action
Initial Gather data 48–72 hours Monitor reports
Testing Experiment with changes 3–5 days A/B creatives
Scaling Expand winners Ongoing Increase budget
Refining Adjust losers Weekly Pause low performers

FAQs

  • When to optimize? After 48-72 hours or 50 conversions for sufficient data.
  • What’s the algorithm's role? It auto-adjusts delivery based on events to meet your objective.
  • Manual vs. auto optimization? Manual for specific control; auto for efficient system adjustments.
  • What tools are needed? HUB reports and pixel data for insights.
  • How does optimization affect costs? It lowers CPA over time through better targeting.
  • Integrating with external tools? Use GA for additional metrics (see Article 8).
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