Privacy and Data Use

Blockchain-Ads avoids using personal identifiers and minimizes browser-based tracking. Targeting is based on aggregated behavioral signals, public data, and optional tools such as our (the) tracking pixel.

Data Handling

We handle data responsibly:

• Anonymized processing: No personal identifiers (PII) like names or emails—only aggregated behavioral signals (e.g., browsing patterns).
• Data is securely unified within our Data Management Platform (DMP), with strict retention limits.
• Optional tools: Our pixel enables first-party data collection, always opt-in and strictly limited in scope.

Compliance

We fully comply with key data privacy laws

• GDPR (General Data Protection Regulation) for EU users.
• CCPA (California Consumer Privacy Act) and similar U.S. standards.
• Global best practices, including avoiding browser fingerprinting except for essential functions.

Best Practices: Opt for server-side tracking in regulated industries; audit campaigns pre-launch against our policy for seamless approvals.

Troubleshooting: Data concern? Request a review via support, we'll respond within 24 hours. Opt-out issues? Check ad settings or clear cookies.

Table: Privacy Features

FAQs

• Is PII used? No, we rely on aggregated signals only—like group-level interests—to keep things anonymous and secure.
• How do users opt-out? Through built-in controls in our ads; they can manage preferences directly for a seamless experience.
• Data retention period? Per policy, up to 90 days—after which it's deleted to maintain compliance.
• Third-party data involved? Minimal; we prioritize first-party for better control and privacy.
• Need support on queries? Contact us for detailed audits or custom advice—we're here to help.