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Topics
Traffic quality and invalid traffic
Traffic quality is monitored continuously, and is one of the reasons access to the platform is qualified in the first place.
What is monitored
- Sudden spikes that do not match normal delivery patterns
- Conversion rate spikes with no matching retention
- Placements producing clicks without engagement
- Patterns consistent with automated traffic, not human traffic
What happens when something is flagged
High-risk accounts and unusual patterns escalate to human reviewers, with full logging. Campaigns can be paused while an investigation runs.
What you can do
- Keep tracking accurate, so your own data shows real outcomes.
- Report anomalies as soon as you see them in your reports.
- Watch quality signals beyond the click, such as retention and deposit behavior, so you can tell genuine performance from noise.
Next steps
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