Manual pixel installation
Add tracking to your website by manually installing the Blockchain-Ads pixel. This is the shortest path when you can edit the page that marks the conversion, which makes it the usual choice for a crypto exchange or iGaming operator with access to their own confirmation pages.
- Open Advertising > Tracking, then the Conversions tab.
- Click Create Conversions and choose Manual Installation as the setup method.
- Name the conversion and save it.
- Back in the Conversions table, click the code icon on your conversion row. The Conversions Pixel window opens.
- Choose Tracking Pixel (JavaScript), or Image Pixel (no JavaScript) if your platform will not accept a script tag.
- Copy the snippet and paste it into the page that represents the conversion, before the closing body tag.
- Publish the page, then complete the action once yourself on the live site.
Where the snippet goes
Put it on the page a user reaches after completing the action, never on the button that starts it. A pixel on a checkout button counts intent; a pixel on the confirmation page counts the outcome.
If the conversion was created with Wallet ID or Transaction Value, the snippet contains {WalletID} or {transaction_value} as literal placeholders. Replace them with real values when the event fires.
If the status stays Unverified
Check three things in order: the snippet sits on the page that actually marks the conversion, the page is published, and you have completed the action on the live site since installing.
Browser pixels are blocked by some ad blockers and privacy settings. Where completeness matters, Server-to-Server Installation records the event from your backend instead.
