Generate a Report

Generate a Report

Producing a report from the Reporting page to share or keep. Anyone reporting outside HUB needs this: an in-house team taking numbers to a monthly review, or an agency reporting to a client.

The report reflects what is on screen, so what you filter before generating is what you get.

1. Open Advertising > Reporting.
2. Set the campaign selector to the campaigns the report should cover. It defaults to all campaigns.
3. Set the date range. It defaults to Last 7 Days, alongside This Week, Last Week, This Month, Last Month, Last 30 Days and All Time, plus a custom picker.
4. Check the page reads the way you want the report to read.
5. Click Generate Report, at the top right.

Getting a report worth reading

Report one objective at a time. A report covering a brand awareness campaign and a deposits campaign averages two different jobs into numbers describing neither.

Match the period to the decision. Last 7 Days answers whether a change last week worked. Last Month answers whether the channel is performing.

Sort before you generate. The dimension tabs under Performance by carry sortable columns, so ordering by conversions or CPA puts the useful rows first.

Next steps

• Read the Reports page
• Filter and segment your data
• Metrics explained