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Topics
Rather than serving a fixed image to every user, Flux generates a unique creative tailored to each individual viewer, every time an ad is shown.
How it works
With standard campaigns, you upload a creative and it gets served as-is to every eligible user. Flux inverts this: you provide brand assets and copy inputs, and the platform's AI generates the actual ad at the moment of each impression, adapting the creative to the user, context, and placement.
Every impression is unique. No two users see the exact same ad — Flux assembles a fresh creative for each one, based on who they are and where they're browsing.
The process looks like this:
Flux variants
Flux comes in two variants, each following the same technical specs as their standard counterpart:
Flux vs. standard campaigns
Benefits
- True per-impression personalisation: Every user sees a creative built specifically for them at that moment — not a one-size-fits-all banner served to millions.
- Eliminates creative fatigue: Because no two impressions are identical, users don't experience banner blindness from repeatedly seeing the same ad.
- Continuous optimisation: The algorithm learns which creative variations perform best and steers future impressions toward higher-performing outputs — automatically.
- Less creative production overhead: No need to manually produce and test multiple creative variants. Flux handles variation generation, freeing up your creative team.
- Higher relevance, higher performance: Ads built around the individual viewer are more relevant, which typically leads to improved engagement and conversion rates.
How to set up a Flux campaign
- Choose your objective: Select Brand Awareness, Website Traffic, Downloads/Sign Ups, or Sales/Deposits from the campaign creation form.
- Select your Flux variant: Under the "Other" formats section, choose Flux – Display or Flux – Native depending on your placement preference.
- Upload your brand assets and copy: Provide your logo, brand imagery, and copy inputs (headlines, descriptions). The AI uses these as the source material to generate each impression.
- Set targeting and budget: Configure audience targeting, geo, device, and daily budget as you would with any campaign.
- Submit for review: Campaigns go through a standard 24-hour review. Once approved, Flux begins generating and serving unique creatives at impression time.
Pro tip: The quality of Flux output depends on the quality of your inputs. Use high-resolution brand imagery (72 dpi+) and clear, compelling copy. The stronger your source material, the better the AI-generated creatives will perform.
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