Flux generates a fresh, individually tailored creative for each viewer, every time an ad is shown.
How it works
With standard campaigns, you upload a creative and it gets served as-is to every eligible user. Flux inverts this: you provide brand assets and copy inputs, and the platform's algorithm generates the actual ad at the moment of each impression, adapting the creative to the user, context, and placement.
The process looks like this:
| You provide Brand assets + copy |
→ | At impression Creative is generated |
→ | Served to user Unique, tailored ad |
→ | Algorithm learns Optimises next impression |
Flux variants
Flux comes in two variants, each following the same technical specs as their standard counterpart:
| Flux – Display | Flux – Native |
|---|---|
|
Same specs as Display JPG, PNG, GIF · max 700KB 300×250, 728×90, 320×100, 300×600, 160×600, 970×90, 320×50, 468×60 Animation: max 30 sec, 3 loops |
Same specs as Native JPG, PNG · max 700KB 1200×628 or 600×600 (min 600×314) Headline: max 60 chars · Description: max 150 chars Optional logo: 128×128px |
Flux vs. standard campaigns
| Standard | Flux | |
|---|---|---|
| Creative | Fixed image, served as uploaded | Generated per impression |
| Uniqueness | Same creative for all users | Unique creative per user |
| Personalisation | Audience-level targeting | Individual-level adaptation |
| Creative fatigue | Increases over time | Significantly reduced |
| Setup | Upload final creative files | Upload brand assets + copy inputs |
How to set up a Flux campaign
- Choose your objective: Select Brand Awareness, Website Traffic, Downloads/Sign Ups, or Sales/Deposits from the campaign creation form.
- Select your Flux variant: Under the "Other" formats section, choose Flux – Display or Flux – Native depending on your placement preference.
- Upload your brand assets and copy: Provide your logo, brand imagery, and copy inputs (headlines, descriptions). These are the source material the platform uses to generate each impression.
- Set targeting and budget: Configure audience targeting, geo, device, and daily budget as you would with any campaign.
- Submit for review: Once approved, Flux begins generating and serving unique creatives at impression time.
The quality of Flux output depends on the quality of your inputs. Use high-resolution brand imagery and clear copy.
