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Install your tracking
Once a conversion exists, connect it to your site or server. Three methods, same result. Server-side is the most accurate and the one to choose when you can.
Manual (pixel)
Place the Blockchain-Ads pixel directly in your site's HTML.
- Open your conversion in Tracking › Conversions and copy its code.
- Paste it into the <head> of your site, on every page you want to measure.
- Add the event snippet to the page that confirms the action, such as your thank-you or deposit-confirmed page.
- Publish, then trigger the event once yourself to confirm it arrives.
The pixel includes a {value} parameter. Pass your purchase or deposit value into it to get ROAS and CPA in your reports.
Server-side (S2S)
Your server reports the conversion directly to Blockchain-Ads. This is the most accurate method, because it does not depend on the browser.
- Create a conversion with type Server-Side and copy its postback URL.
- Capture the ClickID from the click URL when a visitor lands, and store it against that user.
- When the user converts, call the postback URL from your server and pass the stored ClickID back.
- Pass the value of the conversion if you want ROAS and CPA.
- Fire one test conversion and confirm it appears as Verified.
If conversions arrive but are not attributed, the ClickID is almost always the cause.
Google Tag Manager
Use GTM if your tags are already managed there.
- Copy your conversion code from Tracking › Conversions.
- In GTM, create a new Custom HTML tag and paste it in.
- Set the trigger to the page or event that confirms the action.
- Preview, publish, then fire one test conversion to confirm it arrives.
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