Pre-Built Audiences - Interest Graph

Target audiences on Blockchain-Ads using pre-built interest graph segments based on website activities and intent.

This guide helps you select and apply these segments to reach relevant users.

Steps to Use Pre-Built Interest Graph

Set up targeting in minutes:

1. In the campaign’s "Audience & Targeting" step, select "On-site Interest."
2. Choose a primary topic (e.g., Finance) from the dropdown.
3. Pick a subtopic (e.g., Forex & Trading) and add segments (e.g., Consumer Banking, ETF/Mutual Funds).
4. Layer with blockchain signals if needed for added relevance.
5. Check audience size and impression estimates in the right panel.
6. Save to the campaign.

Pre-Built Interest Segments:

• Finance: Personal Finance, Investing, Wealth Management, Forex & Trading, Credit Score/Loans, Retirement Planning, Insurance, Crypto Awareness.
• Gaming: PC/Console Gaming, Mobile Gaming, eSports, Simulation/Sports Games, RPG & MMO, Gambling Watchers.
• AI: Generative AI, AI for Business, AI Enthusiasts, AI for Creators, AI Infra.
• SaaS: CRM Tools, Marketing Tech, SaaS Buyers, Workplace Productivity, DevOps Tools.
• Adult: Adult Streaming, Adult Content, Kink/Fetish, NSFW Discord, Webcam Tippers.
• Custom/Partner: Uploaded CRM Data, Wallet-Based CRM Match, Retargeting Audience.

Best Practices: Choose segments based on content engagement for relevance; use for broad reach; combine with behavioral signals for depth; monitor audience size (e.g., 10M+ for Finance) to ensure sufficient estimates.

Troubleshooting: No subtopics available? Check your primary topic selection. Low audience estimates? Select broader topics or subtopics. Error in setup? Validate inputs or refresh the page.

Table: Interest Graph Segments

FAQs

• What is interest graph? Segments from browsing and activities like site visits or ad clicks.
• How are they sourced? From Web2 signals such as content engagement and visits.
• What are estimated sizes? Vary by segment, e.g., Forex & Trading ~3.5M worldwide.
• Can I add multiple subtopics? Yes, select multiple for refined targeting.
• What is Custom/Partner? For uploaded CRM data or wallet-based matching.
• Compliance for segments? Ensure segments match industry rules (e.g., no sensitive data misuse).
• How accurate are segments? Based on recent activities; refresh dynamically in HUB.