The Reporting page provides real-time visibility into campaign performance. This guide helps you use HUB’s Reporting tools to analyze and optimize campaigns.
Steps to Use the Reporting Page
Access and analyze reports in minutes:
- Log in to the HUB dashboard and navigate to the "Reporting" section.
- Select a campaign or ad group from the dropdown.
- View key metrics: impressions, clicks, CTR, conversions, CPC, CPM, CPA, spend, and GEOs.
- Apply filters: date range (daily, weekly, custom), campaign/group, format, device, or targeting type.
- Use graphs and charts to identify trends (e.g., impressions/clicks over time).
- Take actions like pausing low-performing creatives or adjusting budgets based on insights.
- Export data as CSV using the export button for custom analysis.
Best Practices: Review metrics daily to spot trends; filter by date range for specific periods; compare ad groups for performance insights; use data to make decisions (e.g., pause ads with low CTR); combine with Google Analytics for cross-channel analysis.
Troubleshooting: Data delayed? Wait 5-15 minutes for updates. Missing conversions? Check pixel firing in dev tools or GTM preview (see Article 4). No data? Confirm the campaign is active. Inconsistent metrics? Clear browser cache or reload HUB. Contact support@blockchain-ads.com if issues persist.
Table: Key Metrics
FAQs
- What metrics are available? Impressions, clicks, CTR, conversions, CPC, CPM, CPA, spend, GEOs.
- What filters can I use? Date range, campaign, ad group, format, device, targeting type.
- Can I export data? Yes, use the CSV export button in HUB.
- Is data real-time? Updates every 1-5 minutes for near real-time insights.
- What charts are available? Line charts for impressions, clicks, and conversions over time.
- Cross-channel discrepancies? Compare HUB with GA; ensure pixel and GA are synced (see Article 8).
- Custom analysis? Export CSV for use in Excel or other tools.
