Industry-Specific Targeting

Adapt targeting on Blockchain-Ads to your industry by using pre-built or custom segments (see Article 5 in Get Started for supported verticals). Here's how you can customize targeting to fit industry data and compliance needs.

Steps to Adapt Targeting

Set up industry-specific targeting in minutes:

1. In the HUB campaign creation form, go to the "Audience & Targeting" step.
2. Select a category that matches your industry (e.g., Finance interest graph).
3. Add subsegments from the dropdown (e.g., Forex & Trading).
4. Layer with behavioral or custom segments (e.g., DeFi Users from blockchain behavior).
5. Apply geo or device filters if needed for compliance or focus.
6. Save and review audience estimates in the right panel.

Best Practices: Choose industry subtopics for relevance; use custom segments for unique needs; check compliance rules (e.g., age-gating for iGaming); test adaptations with small budgets; combine pre-built with custom for balanced reach.

Troubleshooting: Limited options for your industry? Switch to custom segments from pixel data. Low audience estimates? Broaden subsegments or categories.

Table: Industry Examples

FAQs

• How to adapt for finance? Use Forex subtopic from interest graph + behavioral like Perpetual Traders.
• Gaming specific? Use Gaming interest + Play-to-Earn from blockchain behavior.
• AI/SaaS? Use AI subtopic + Tool Users behavioral.
• Traditional Finance? Use Personal Finance interest + Credit Scorers behavioral.
• iGaming? Use iGaming subtopic + Casino Players behavioral.
• Compliance for industries? Ensure segments follow rules (e.g., geo exclusions for restricted areas).
• Estimates too low? Add broader categories or combine with automated targeting.