Industry-Specific Targeting

Industry targeting

Industry targeting reaches people by the whole vertical they engage with, broader than a single interest or behavior. It is the fastest way to start when you know your category but not yet your best segments.

Which segments map to which industry

How to apply it

1. Switch to manual targeting.
2. Select the Blockchain Behavior category for your industry.
3. Add the matching On-site Interest topic.
4. Check the estimates panel, then narrow by geo.

Start with the industry level, let it run, then read your reports to find which specific segments convert. Narrowing before you have data usually removes the segments that would have worked.

Next steps

• Retargeting Strategies
• Advanced Targeting Combinations
• GEO Targeting