About event-based optimization
Event-based optimization means the algorithm learns from the conversion events you send back, the full outcome, not just the click.
How it works
- You define a conversion in Tracking › Conversions for the action that matters: a sign-up, a deposit, a purchase.
- You install it and pass the ClickID back, so each conversion is tied to the click that produced it.
- Every conversion becomes a training signal. The algorithm learns which audiences, placements, and creatives produce that specific event.
- Delivery shifts toward the sources that produce more of it.
Without conversion events, the algorithm optimizes on clicks, because clicks are all it can see.
Why the event you choose matters
Optimize toward the event closest to revenue that still happens often enough to learn from.
- Page view: learns fast, not close to revenue
- Sign-up: learns fast, partly close to revenue
- First deposit: learns slower, close to revenue
A deposit is the event you care about, but if you get very few per week the algorithm has little to learn from. In that case, optimize on sign-ups first, then move to deposits once volume supports it.
Passing value
Pass conversion value with the event so ROAS and CPA appear in your reports, and so the algorithm can tell a large conversion from a small one.
See Install your tracking for the setup, and Create a conversion for defining events.
