Optimize your audience targeting on Blockchain-Ads to reach the right users for your campaign goals. This guide provides best practices to set up effective targeting using HUB tools.
Steps for Best Targeting Setup
Configure targeting effectively:
- In the HUB campaign creation form, go to the "Audience & Targeting" step.
- Toggle "Automated Targeting" on for system suggestions based on your landing page and assets.
- Switch to manual targeting for more control if needed.
- Balance pre-built segments (e.g., Web3 Native) and custom segments (e.g., pixel-based signups).
- Use audience size and impression estimates in the right panel to adjust selections.
- Test combinations by launching a small-budget campaign to compare performance.
Best Practices: Layer pre-built and custom segments for relevance (e.g., DeFi Users + Finance interest); aim for 1M+ audience size for sufficient reach; save custom segments in HUB for reuse; monitor HUB reports for performance trends; start broad and narrow based on data.
Troubleshooting: Audience too large? Add exclusions like GEO or device filters. No delivery? Check estimates and broaden segments. Errors in setup? Validate inputs or refresh the page.
Benefits
Effective targeting helps you connect with relevant audiences, improving campaign performance with data-driven segment choices.
Table: Targeting Tips
FAQs
- Broad or narrow targeting? Start broad (e.g., Web3 Native) and narrow based on performance data.
- Why are estimates low? Add broader segments (e.g., Finance interest) or enable automated targeting.
- Can I combine segment types? Yes, layer pre-built, custom, and GEO/device for precision.
- Best for beginners? Use automated targeting for simplicity, then switch to manual for control.
- How to update targeting? Edit in the campaign’s targeting settings in HUB.
- Compliance considerations? Verify segments meet industry regulations (e.g., age-gating for iGaming).
- Performance not improving? Test new segment combinations or adjust budget in HUB.
