Blockchain-Ads is a programmatic advertising network built around user targeting, not static site lists. Campaigns are optimized around who sees your ads—using behavioral, interest, and wallet-based signals—so you can reach high-intent Web3 and tech-native users wherever they are active online.
User-first, not site-first
Instead of planning around a short list of domains, Blockchain-Ads focuses on identifying and reaching the right users across multiple audience layers, including:
- On-chain and wallet activity (e.g., DeFi usage, token interactions, Web3 product adoption)
- Content and interest signals from partner sites and apps
- Standard controls such as geo, device, and context
This user-first model ensures your ads are delivered to relevant, high-intent audiences that match your objective, rather than being constrained to a narrow inventory set.
Publisher ecosystem and inventory types
Because targeting is user-based, placements are not limited to a fixed public list of websites. Campaigns run programmatically across a large ecosystem of thousands of vetted publishers (10,000+ and growing), spanning:
- Web3 and crypto media and communities
- Gaming, esports, and entertainment properties
- AI, SaaS, and broader B2B/tech publications
- Fintech and financial news environments
- Tools, forums, and utility sites used by consumers in regulated industries.
- Broader Web2 inventory where these users spend time.
This mix gives advertisers scalable reach while maintaining relevance for industries like finance, gaming, SaaS, AI, blockchain, and other regulated or high-LTV verticals.
How placements are selected and optimized
The exact placements your campaign uses will depend on your objective, targeting, and performance data. For each impression opportunity, the Blockchain-Ads Nexus engine evaluates whether it matches your audience and goal, then bids accordingly. Over time, the system:
- Learns which environments drive stronger engagement and conversions
- Shifts spend toward better-performing inventory and away from weaker placements
- Balances scale with quality to protect ROAS and user experience
As a result, campaign visibility evolves as the algorithm identifies which contexts work best for your creatives and funnel stage.
