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Topics
Find out the answers to common questions about targeting on Blockchain-Ads:
Frequently Asked Questions
- Automated vs. manual targeting? Automated uses AI to optimize based on your landing page and assets; manual allows control over pre-built or custom segments (see Article 13).
- How to create custom segments? Use "Create Audience Segments" in HUB’s Audience & Targeting step, selecting blockchain or pixel data (see Article 16).
what are estimates? Projected audience reach and impressions based on budget and segments, shown in HUB’s right panel. - How to exclude audiences? Use negative filters (e.g., "-country" for GEO or exclude converters) in targeting settings.
- Can I mix targeting categories? Yes, combine pre-built, custom, and GEO/device for precision (see Articles 14-17).
- Compliance for targeting? Ensure segments meet industry regulations (e.g., age-gating for iGaming) via HUB settings.
- Low performance from segments? Test broader segments or adjust budget; monitor CTR in HUB reports.
Best Practices: Review segment options before setup; start with automated targeting for beginners; save custom segments for reuse; check estimates to ensure 1M+ audience size.
Troubleshooting: Unresolved issues? Search the Help Center or email support@blockchain-ads.com with campaign ID. Too large an audience? Add exclusions like GEO or device filters. No delivery? Verify estimates and broaden segments.
FAQ Summary Table
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