Targeting FAQs

Find out the answers to common questions about targeting on Blockchain-Ads:

Frequently Asked Questions

1. Automated vs. manual targeting? Automated uses AI to optimize based on your landing page and assets; manual allows control over pre-built or custom segments (see Automated and manual targeting).
2. How to create custom segments? Use "Create Audience Segments" in HUB’s Audience & Targeting step, selecting blockchain or pixel data (see Creating custom audience segments).
   what are estimates? Projected audience reach and impressions based on budget and segments, shown in HUB’s right panel.
3. How to exclude audiences? Use negative filters (e.g., "-country" for GEO or exclude converters) in targeting settings.
4. Can I mix targeting categories? Yes, combine pre-built, custom, and GEO/device for precision (see Articles 14-17).
5. Compliance for targeting? Ensure segments meet industry regulations (e.g., age-gating for iGaming) via HUB settings.
6. Low performance from segments? Test broader segments or adjust budget; monitor CTR in HUB reports.

Best Practices: Review segment options before setup; start with automated targeting for beginners; save custom segments for reuse; check estimates to ensure 1M+ audience size.

Troubleshooting: Unresolved issues? Search the Help Center or email contact@blockchain-ads.com with campaign ID. Too large an audience? Add exclusions like GEO or device filters. No delivery? Verify estimates and broaden segments.

FAQ Summary Table

Next steps

• Targeting Recommendations and Best Practices
• Advanced Targeting Combinations
• How targeting works