A/B testing compares variations to find what performs best on Blockchain-Ads.
Steps to Set Up A/B Testing
- In HUB Campaigns tab, select a campaign and click "Duplicate."
- In the duplicate, change one variable (e.g., headline, image, targeting segment).
- Ensure both have the same budget, objective, and schedule.
- Launch both simultaneously.
- Run for a minimum of 3-5 days or until 1,000+ impressions per variation.
- Compare results in HUB reports (e.g., CTR, conversions).
- Pause the underperformer and scale the winner.
Best Practices: Test one variable at a time for clear insights (e.g., creative only); allocate equal budget to avoid bias; use the HUB comparison tool for side-by-side metrics; run during similar periods to control external factors; document test hypotheses and results for future reference; aim for statistical significance (e.g., 95% confidence via HUB calculator if available).
Troubleshooting: No significant difference? Increase run time or sample size; low traffic on variations? Broaden targeting or check budget allocation; results skewed? Ensure duplicates are identical except for the test variable; error in duplicate? Delete and re-duplicate.
Table: A/B Testing Best Practices
FAQs
- What variables to test? Creatives (headlines, images), targeting segments, bids, or landing pages.
- Minimum run time? 3-5 days, depending on traffic volume.
- How many variations? Start with 2 (A/B); expand to A/B/C for more.
- Does testing require resubmit? Only if major changes like format.
- View results? Use HUB reports filtered by campaign.
- Cost for testing? Double the budget for parallel runs.
