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A/B Testing Campaigns

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A/B Testing Campaigns

A/B testing compares variations to find what performs best on Blockchain-Ads.

Steps to Set Up A/B Testing

  • In HUB Campaigns tab, select a campaign and click "Duplicate."
  • In the duplicate, change one variable (e.g., headline, image, targeting segment).
  • Ensure both have the same budget, objective, and schedule.
  • Launch both simultaneously.
  • Run for a minimum of 3-5 days or until 1,000+ impressions per variation.
  • Compare results in HUB reports (e.g., CTR, conversions).
  • Pause the underperformer and scale the winner.

Best Practices: Test one variable at a time for clear insights (e.g., creative only); allocate equal budget to avoid bias; use the HUB comparison tool for side-by-side metrics; run during similar periods to control external factors; document test hypotheses and results for future reference; aim for statistical significance (e.g., 95% confidence via HUB calculator if available).

Troubleshooting: No significant difference? Increase run time or sample size; low traffic on variations? Broaden targeting or check budget allocation; results skewed? Ensure duplicates are identical except for the test variable; error in duplicate? Delete and re-duplicate.

Table: A/B Testing Best Practices

Variable to Test How to Set Up Metric to Measure Common Pitfall Fix
Creative (e.g., headline) Change text in duplicate CTR, clicks Unequal budget Allocate equally.
Targeting (e.g., segment) Modify audience in duplicate Conversions, ROAS Short run time Extend to 5 days.
Bid Adjust CPC in duplicate Impressions, cost efficiency External factors Run simultaneously.
Landing Page Use different URLs Bounce rate, conversions Not tracking Add pixel to both.
Format Duplicate and change type Engagement Compliance issue Ensure specs met.

FAQs

  • What variables to test? Creatives (headlines, images), targeting segments, bids, or landing pages.
  • Minimum run time? 3-5 days, depending on traffic volume.
  • How many variations? Start with 2 (A/B); expand to A/B/C for more.
  • Does testing require resubmit? Only if major changes like format.
  • View results? Use HUB reports filtered by campaign.
  • Cost for testing? Double the budget for parallel runs.
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