Push notification advertising delivers your message as a device notification, the same alert style users already get for price moves, messages, and news. Every recipient opted in to receive notifications from a publisher, so the audience is self-selected and reachable on both desktop and mobile.
On Blockchain-Ads, push campaigns reach opted-in crypto, iGaming, and finance audiences through the NEXUS Ad Exchange, with the same audience targeting as every other format: on-chain activity across 82 blockchains, behavior and interest from 420M+ verified user profiles, and around 1,000 pre-built segments.
How does a Push notification ad look like?A push ad on Blockchain-Ads is built from these elements:
- icon
- title
- description (message)
- emojis
- banner image
- URL
- buttons
- badge
- See the examples of Push Ads with and without a big banner.
A notification renders slightly differently on Android, Windows, and macOS. Check the preview for each operating system in your dashboard before you launch.
Notifications arrive on the device even when the browser is closed, which is what makes push the fastest way to put a time-sensitive offer in front of crypto traders, casino players, and finance audiences.
Push Ads is often used in performance marketing campaigns to drive traffic and conversions to a website, landing page or mobile app. Advertisers can target push notifications based on user demographics, location, interests, and behavior.
By delivering highly targeted push notifications, advertisers can increase the chances of converting, engaging, and re-engaging audiences.