Audience-Based Advertising

Build, model, and activate audiences on Blockchain-Ads and reach the exact people who fit your offer across every channel.

Request Access

Advertisers using Blockchain-Ads audiences

4,600
New Traders Acquired
1,128
First-Time Depositors
4,782
Traders Acquired
1,161
New Traders Acquired
31,896
New Traders Acquired
3,095
New Traders Acquired
100M+
Impressions
8,275
Accounts Opened
43M+
Impressions
9,044
New Players
401%
increase in Sign-ups
5,247
Qualified Leads

The strongest campaigns begin with audience intelligence

Accurate targeting comes from quality data. Our platform makes it simple to use yours or add more.

Activate your own data

Turn your first-party data into activated, privacy-safe segments you can target directly, owned on your own Data Management Platform.

Marketing team reviewing partner audience data on a dashboard

Use verified partner data

Extend your reach with verified third-party and on-chain audiences, so your brand reaches people your own data has yet to see.

Aerial view of a crowd crossing a city street

Find similar audiences

Model lookalikes from the users who already convert, and scale the segments that perform.

Two people discovering content on a phone in a city at night

Discover new audiences

The platform surfaces new, relevant segments from behavioral and on-chain signals, so your brand grows beyond the audiences you started with.

Rising performance chart on a laptop screen at night

Optimize automatically

The platform moves budget toward the segments producing your goal, powered by NEXUS AI, so your best audiences get more of your spend.

The signals behind every audience

Segments built from live behavioral and on-chain data, sized and ready to activate. Pick one, see its reach, and launch.

4B+signals analyzed per day
Prebuilt audiences
Casino players
played casino, deposited
1.4M
High-value casino players
above-average deposits, frequent play
220K
Sports bettors
placed bets in 7 days
1.1M
Lapsed players
no play in 30 days, re-engage
480K
See how these audiences perform in iGaming advertising →
DeFi power users
holds stablecoins, 2+ swaps a week
1.2M
Active DEX traders
swapped on a DEX in 7 days
900K
Token stakers
staked assets on-chain
540K
High-value wallets
balance above threshold
180K
See how these audiences perform in crypto advertising →
Retail stock traders
active trading-app users
2.1M
Forex and CFD traders
trades FX or CFDs
760K
Crypto-curious investors
researching crypto, high intent
3.0M
Neobank users
active in digital banking
1.6M
See how these audiences perform in finance advertising →
Signals feeding them
Deposited this weekPlayed live casinoPlaced a betClaimed a bonus
High deposit valueRegistered, no depositMobile playReturned after 30 days
Swapped on a DEXHolds ETH and stablecoinsStaked assetsBridged funds
Interacted with a contractNewly funded walletHolds BTCLayer-2 active
Opened a brokerage accountActive day tradingComparing brokersHigh purchase intent
Uses a neobankTrades forexBuy-now-pay-later userCrypto-curious

Why brands choose Blockchain-Ads for audience intelligence

Its own Data Management Platform

Build and own your audiences from 4 billion signals a day, so your targeting stays precise, durable, and yours.

On-chain and behavioral data

Reach people by what they actually do: trades, wallet activity, and app usage.

Verified quality

Signals and inventory are verified for quality and brand safety.

Activation across every channel

One audience, every surface, through the NEXUS Ad Exchange and its top 78 supply partners.

Reach your audience across channels from one platform

Display

Build awareness and consideration with eye-catching banner and rich media ads placed across premium websites and apps your audience already visits.

9:41
the-website.com
Buy and sell in seconds
Spot, futures, and staking in one app
Sign Up
Ad
Play your favorite games
Your team is on
Start Now
Ad

Native

Deliver ads that match the look and feel of the content around them and earn attention through relevance.

9:41
Feed
Crypto.com
Sponsored
Buy, sell, and pay with crypto in one app.
Sign Up
Stake
Sponsored
Casino games and sports betting, settled in crypto.
Start Now

Video

Capture attention with compelling video ads that play before, during, or alongside the content your audience is already watching.

9:41
AD· 0:22
Skip Ad ▸

Mobile

Place your brand inside the apps and mobile web channels your audience uses every day with interstitial, banner, and rewarded ad formats that drive real engagement.

9:41
My Daily App
Trade Global Markets
Forex · Metals · Indices · Commodities
Sign Up
Learn More
Ad · fxtm.com
Sponsored

CTV

Deliver premium video ads on connected TVs, reaching streamers and cord-cutters on the connected TV screen.

AD · Coinbase
Start trading in minutes
Sign Up

Get started in 3 steps

Step 1: Qualify

Access is available to qualified advertisers only. Compliance checks and budget thresholds are mandatory.

Qualifying as a Blockchain-Ads advertiser

Step 2: Launch

Pick prebuilt segments or build your own, then run self-serve or through the managed service.

Launching a campaign in the Blockchain-Ads platform

Step 3: Scale

Expand the segments that convert with lookalike modeling and added reach, holding your CPA target.

Scaling campaigns across the NEXUS Ad Exchange

Success stories from top brands

See how top advertisers have built audiences to scale their user acquisition campaigns.

Brand name
Binance
4,600
New Traders Acquired

How Binance Acquired 4,600 New Traders at $91 CPA with Blockchain-Ads

Display

View Case Study
Binance
Coinbase
31,896
New Traders Acquired

How Coinbase Acquired 31,896 New Traders Across Southeast Asia with Blockchain-Ads

Native

View Case Study
Coinbase
Stake.com
1,128
First-Time Depositors

How Stake.com Acquired 1,128 First-Time Depositors at $250 CPA with Blockchain-Ads

Display Ads

View Case Study
Stake.com
OKX
3,095
New Traders Acquired

How OKX Acquired 3,095 New Traders and Generated $5.16M Trading Volume with Blockchain-Ads

Paid Display

View Case Study
OKX
Crypto.com
4,782
Traders Acquired

How Crypto.com Acquired 4,782 High-Value Traders with Blockchain-Ads

Display Ads, Pop Ads

View Case Study
Crypto.com
BC.Game
100M+
Impressions

How BC.Game Delivered 100M+ Impressions Across 195+ Markets with Blockchain-Ads

Display

View Case Study
BC.Game
1xBet
20,043
Players Acquired

How 1xBet Acquired 20,043 Active Players Across African Markets with Blockchain-Ads

Native Ads, Display Ads

View Case Study
1xBet
FXTM
1,161
New Traders Acquired

How FXTM Acquired 1,161 New Traders with a 43% CPA Reduction on Blockchain-Ads

Display

View Case Study
FXTM

What advertisers say about Blockchain-Ads

★★★★★Rated 4.7/5 from 71 verified G2 reviews

★★★★★★★★★★
5.0
100

Strong ROI from Targeted Traffic

We've been running crypto-focused ad campaigns for several months, and Blockchain-Ads is one of the few platforms that actually delivers targeted, high-quality traffic.

Ilya Omelchenko
Ilya Omelchenko
Crypto Marketing Lead, 1win
★★★★★★★★★★
5.0
100

Outstanding Platform for iGaming and Crypto Audiences

The interface is very user-friendly, and the account managers, Natali, Marko, and Jack, are excellent. We're using it to promote our iGaming product and reach crypto users.

Alejandro T.
Alejandro T.
Digital Advertiser Specialist
★★★★★★★★★★
5.0
100

Scalable, Unrestricted Paid Media for Betting and Casino

Their inventory, designed for betting and casinos, lets us reach qualified audiences without the usual restrictions. Less noise, less fraud, and it tracks registrations, FTD, and revenue.

JM
Jordi M.
Head of Paid Media & SEO • Mid-Market
★★★★★★★★★★
5.0
100

Genuine Users, No Bot Traffic

No inflated numbers or bot traffic, but genuine users engaging with our campaigns. The conversions are consistent and the reporting is clear.

Ilia Osipov
Ilia Osipov
Web3 Growth
★★★★★★★★★★
5.0
100

Intuitive Platform with Strong Setup Support

What won me over was how straightforward the platform is, and the quality of the support I received during setup and early optimization.

Marcus W.
Marcus W.
Head of Quality Assurance • SMB
★★★★★★★★★★
5.0
100

Impressive Reach and Flexible Targeting

The reach across 10,000+ websites is substantial, and combining interest-based targeting with on-chain data gives us real flexibility in how we structure campaigns.

Diana S.
Diana S.
VP of Marketing • Mid-Market
★★★★★★★★★★
5.0
100

Gets the Job Done for Niche Targeting

It handles crypto and fintech audiences with a precision other networks just don't have. WalletTargeting was the main reason we chose it over competitors.

Boris P.
Boris P.
Head of Marketing • Mid-Market
★★★★★★★★★★
5.0
100

A Solid Solution for Cross-Channel B2B

Integration was straightforward, and the precise targeting eliminated a lot of the wasted spend we used to see on other ad networks.

Kyle L.
Kyle L.
SVP of Marketing • Mid-Market
★★★★★★★★★★
5.0
100

Fast Campaign Setup and Responsive Support

I had campaigns running within a few hours of signing up, and the support team has been responsive and knowledgeable throughout.

EV
Elena V.
Quality & Compliance Manager • SMB
★★★★★★★★★★
4.5
90

Effective Targeting with Real-Time Optimization

The dashboard and real-time metrics make optimization easy, and it reaches users who are genuinely interested in crypto and Web3 products.

Demi A.
Demi A.
Social Media Manager • SMB
★★★★★★★★★★
5.0
100

Excellent Service and User-Friendly Dashboard

Always a good service and good communication! The dashboard is easy to use, and the ads are effective.

Marcel Gerber
Marcel Gerber
Co-Founder, Web3 Factory

Frequently asked questions

Audience targeting means deciding who sees your ads based on data about their interests, behavior, and intent, with the ad following the person across sites and apps. Blockchain-Ads builds these audiences from 4 billion daily behavioral signals and real on-chain activity, then reaches them across display, native, video, CTV, and in-app inventory on the NEXUS Ad Exchange.

Audiences come from two sources: a people interest graph with over 300 intent signals across finance, gaming, and more, and on-chain activity across 11M+ wallets on 82 chains, covering holdings, swaps, deposits, and staking. Both feed the Blockchain-Ads DMP, with traffic quality verified by DoubleVerify.

Yes. Place the Blockchain-Ads pixel to build audiences from the people who visit and convert on your site, or upload CRM lists securely to the DMP. Your data retargets past visitors, excludes existing customers from prospecting, and seeds lookalike models that find people with matching traits.

Wallet targeting reaches people based on their real on-chain behavior: the assets they hold, the protocols they use, and the swaps, deposits, and stakes they make. It combines with interest and behavioral data in a single segment, and it is the level of precision that keeps crypto and finance advertisers on the platform.

Blockchain-Ads serves crypto, iGaming, finance, and gaming advertisers. Each vertical gets its own prebuilt segments: casino players and sports bettors for iGaming advertising, DEX traders and token stakers for crypto advertising, and retail investors and neobank users for finance advertising. Access is limited to qualified advertisers.

Ready to reach your ideal customer?

Access is limited to qualified advertisers.

© 2021–2026 Blockchain-Ads Labs LLC