Binance Case Study

4,600

Total Conversions

$494,000+

Transaction Volume

$25,000

Ad Spend

19.78x

Return on Ad Spend

Company

Binance

Industry

Cryptocurrency Exchange

Duration

30 Days

Budget

Objective

Binance strategically targeted active wallet holders and perpetual traders to drive significant growth.

Campaign Overview

Binance is a leading crypto exchange trusted by millions of traders globally. To penetrate the APAC market, they ran targeted user acquisition campaigns to attract new traders and increase platform transaction volume. The main focus was to onboard high-value traders specifically from the Middle East, Southeast Asia and Eastern Asia regions.

Strategy

The marketing agency running the campaign on behalf of Binance had a goal to drive new trader sign-ups on the Binance platform. With an Ad Spend of $25,000, they ran the campaign for 30 days, optimizing and closely observing it's performance.

The campaign strategy focused on four key areas:

Audience Targeting: Targeted Active Wallets and Perpetual Traders interested in Investing and Forex & Trading to reach experienced crypto users ready to engage with a premium exchange platform.
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Geographic Focus: Concentrated efforts on Middle East, Southeast Asia, and Eastern Asia regions to maximize market penetration in high-adoption areas.
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High-Value User Acquisition: Prioritized users with substantial trading experience and portfolio balances to drive meaningful transaction volume.
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Performance Optimization: Implemented continuous campaign monitoring and adjustment to maximize return on ad spend.

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Results

After 30 days of optimization, the campaign achieved these remarkable results at a CPA of $5.43:

New Users: Acquired 4,600 new traders in the first 30 days
Transaction Volume: Generated $494,000+
Ad Spend: $25,000
Return on Ad Spend: 19.78x

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Inactive-State

Active State

Why It Worked

Targeting Active Wallets ensured engagement with users already participating in cryptocurrency transactions and trading activities.
Focusing on Perpetual Traders attracted experienced users familiar with advanced trading features and high-volume transactions.
Geographic targeting in APAC regions concentrated efforts where crypto adoption rates support premium exchange platforms.

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Conclusion

Binance's strategic targeting of Active Wallets and Perpetual Traders delivered exceptional user acquisition results. The campaign's focus on experienced crypto users resulted in high-quality signups with strong transaction volumes. Geographic concentration in APAC markets maximized engagement and drove sustainable platform growth effectively.

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