Blockchain-Ads is a certified Binance APAC affiliate and advertises Binance to high value traders to bring new Sign Ups on the crypto currency exchange from Middle East, South East Asia and Eastern Asia on a Sign Ups CPA-based business model.
Blockchain-Ads unique targeting technology and reach in Asia allows it to reach highly valuable Traders. While Binance APAC affiliate model based on Sign Ups instead of transaction volumes allows us to optimize for large scale while maintaining high profitability for both business.
APAC represents a massive growing market for Binance as well as for all players in the Webs3 space due to the growing economies and crypto adoption in most countries. While acquiring new users in Europe in North America is a challenge due to Binance high market penetration, Asia represents a gold mine for many crypto exchanges - provided we use the correct targeting methodologies to identify highly relevant crypto traders who are not yet using Binance.
The focus: a highly profitable User Acquisition campaign targeting high value Traders without ad spend waste on Binance users (defined as users who already have an account on Binance).
The campaigns targeting Web3 natives reached an optimal level optimization after 60 days, after which the campaigns stabilized at 19.8x ROI based on Transaction Volume. In the month of August 2023, the campaigns acquired 4,600 new users with $25,000 ad spend. Transaction Volume was $494,848.75.
The payout model based on new user Sign Ups allowed Blockchain-Ads to maintain profitability while the campaigns scaled, as Blockchain-Ads does not have direct control on users' trading or not on the Binance exchange. However, by acquiring sign ups from the above targeting, the ads are greatly profitable for Binance APAC.
Our partnership with the exchange continues today and we are looking for additional avenues to scale our reach and keep driving high value users to register.
Blockchain-Ads is a certified Binance APAC affiliate and advertises Binance to high value traders to bring new Sign Ups on the crypto currency exchange from Middle East, South East Asia and Eastern Asia on a Sign Ups CPA-based business model.
Blockchain-Ads unique targeting technology and reach in Asia allows it to reach highly valuable Traders. While Binance APAC affiliate model based on Sign Ups instead of transaction volumes allows us to optimize for large scale while maintaining high profitability for both business.
APAC represents a massive growing market for Binance as well as for all players in the Webs3 space due to the growing economies and crypto adoption in most countries. While acquiring new users in Europe in North America is a challenge due to Binance high market penetration, Asia represents a gold mine for many crypto exchanges - provided we use the correct targeting methodologies to identify highly relevant crypto traders who are not yet using Binance.
The focus: a highly profitable User Acquisition campaign targeting high value Traders without ad spend waste on Binance users (defined as users who already have an account on Binance).
The campaigns targeting Web3 natives reached an optimal level optimization after 60 days, after which the campaigns stabilized at 19.8x ROI based on Transaction Volume. In the month of August 2023, the campaigns acquired 4,600 new users with $25,000 ad spend. Transaction Volume was $494,848.75.
The payout model based on new user Sign Ups allowed Blockchain-Ads to maintain profitability while the campaigns scaled, as Blockchain-Ads does not have direct control on users' trading or not on the Binance exchange. However, by acquiring sign ups from the above targeting, the ads are greatly profitable for Binance APAC.
Our partnership with the exchange continues today and we are looking for additional avenues to scale our reach and keep driving high value users to register.
4,600 new traders in August 2023 and 36k overall on a $5 CPA and 19.78x Return on Ad Spend
August 1 2023 - August 31 2023
Cryptocurrency Exchange