Space

Space needed to acquire users who would not only register on the platform but go on to engage with its NFT minting features. This was a two-step conversion journey that standard advertising networks could not support.

Four obstacles defined what that required:

• Platform restrictions: Google and Meta offer limited compliant inventory for NFT platform promotion targeting crypto-active European audiences.
• Audience specificity: Space needed users at the intersection of fashion interest, metaverse curiosity, and on-chain wallet activity. This was a segment interest-based targeting cannot isolate reliably.
• Two-stage conversion: Driving sign-ups was only the first step. The campaign needed registered users to proceed to NFT minting, requiring sequential engagement beyond the initial click.
• European geo focus: Reaching qualified Web3 audiences across European markets required inventory that general display networks do not carry at sufficient depth.

Standard display networks could reach fashion and gaming audiences but not crypto-native European users with verified on-chain behaviour. Space needed users already familiar with NFT mechanics and digital ownership who would understand the platform's physical-to-digital product proposition. Interest-based platforms had no reliable signal for wallet activity combined with fashion or lifestyle engagement.

Blockchain-Ads provided that through four capabilities:

• On-chain wallet targeting: Campaigns reached Polygon-active and Web3-native wallets with verified NFT and DeFi transaction history across European markets.
• Web3 publisher inventory: The network covered blockchain gaming, NFT, and crypto lifestyle publisher environments where Space's target audience was already active.
• Sequential campaign structure: Targeting was designed to support a two-stage funnel, driving sign-ups first and re-engaging registered users toward NFT minting in later phases.
• European reach: The platform delivered verified crypto-native audiences across key European markets without sacrificing targeting precision.

• 15,432 users registered on the Space platform across a 60-day European campaign.
• CPA: $18.34 per sign-up.
• NFT mints: 1,032 completed by registered users, representing a 6.7% sign-up to mint conversion rate.
• 4M+ Impressions with 1.68% Blended CTR

The campaign launched across European crypto and Web3 publisher inventory with display formats across desktop and mobile. Multiple creative angles ran simultaneously to identify the strongest sign-up drivers. A metaverse reality angle announced that shopping in the metaverse had become real. A free exploration angle invited users to sign up and explore with no commitment. A product-specific angle promoted exclusive makeup collections and fashion articles made in Germany. The objective was to identify which angle produced the lowest cost per sign-up across European wallet segments.

Data from Phase 1 identified the metaverse reality and physical goods angles as the strongest sign-up drivers among Polygon-active wallet segments. Budget shifted toward these two creatives.

Two new angles were introduced to deepen engagement among registered users:

• A luxury angle promoting free sign-up and access to luxury products.
• A social impact angle highlighting that 50% of proceeds go to Earth Justice.

The physical goods angle, combining real clothes and art available on the metaverse, performed strongest among fashion-active audiences in Western Europe.

The campaign concentrated spend on the physical goods and luxury angles across verified Web3 wallet segments in Europe. Retargeting layers re-engaged users who had registered but not yet completed an NFT mint. The product-specific creative, "YRTRTC Patch Beanie for Sale on Space Metaverse," drove the highest retargeting conversion rate among users already familiar with the platform's physical redemption mechanic. The retargeting layer delivered the majority of the campaign's 1,032 NFT mints in the final two weeks.