eTukTuk

eTukTuk needed to reach users who would both register on the platform and commit capital to the $TUK token presale. This is a dual-conversion journey requiring audiences with both gaming intent and investment behaviour.

Four obstacles defined what that required:

• Platform restrictions: Google and Meta restrict token presale promotion, leaving no compliant route to crypto-native audiences at scale.
• Dual audience requirement: eTukTuk needed users at the intersection of P2E gaming familiarity and DeFi investment behaviour. This is a segment that interest-based targeting cannot isolate.
• Short campaign window: The 20-day timeline required fast audience qualification and minimal wasted spend on low-intent users.
• Token awareness: $TUK was an unknown asset to most audiences, requiring creatives that established both the game's real-world utility and the investment case simultaneously.

Standard gaming networks could reach P2E gamers but not crypto-active investors. Standard financial networks could reach DeFi users but not blockchain gaming participants. eTukTuk needed both segments in a single targetable inventory, with verified on-chain signals rather than interest proxies. Google and Meta offered no compliant path for token presale promotion in any market.

Blockchain-Ads provided that through four capabilities:

• On-chain wallet targeting: Campaigns reached BNB-active wallets with verified P2E and DeFi transaction history, not interest-based segments.
• Web3 gaming inventory: The network covered Play-to-Earn, DeFi, and crypto gaming publisher environments where eTukTuk's dual audience was already active.
• Presale-optimised structure: Targeting was built to support a two-stage funnel, driving sign-ups first and converting registered users into depositors through retargeting.
• Global reach: The platform delivered qualified audiences across multiple regions within the 20-day presale window.

• 3,405 platform sign-ups delivered across a 20-day global campaign.
• CPA: $8.81 per sign-up.
• Wallet connections: 356 presale depositors acquired.
• Average first-time deposit: $235.11 per depositing wallet.
• ROAS: 2.79x on $30,000 in ad spend.

The campaign launched globally across BNB-active wallet segments and Web3 gaming publisher inventory. Display formats ran across desktop and mobile placements.

Four creative angles ran simultaneously:

• A BNB chain launch angle announcing eTukTuk's arrival on BNB.
• An environmental angle promoting reduced CO2 emissions and fuel savings.
• A sustainability narrative positioning eTukTuk as a road to sustainability.
• An infrastructure investment angle inviting users to invest in the eTukTuk network of charging stations.

The objective was to identify which angle drove the lowest cost per sign-up among P2E and DeFi wallet segments.

Data from Phase 1 identified the infrastructure investment and environmental angles as the strongest sign-up drivers among BNB-active wallet segments. Budget shifted toward these two creatives.

Two new angles were introduced targeting retail investors:

• A token sale urgency angle announcing the $TUK token sale was now open.
• A community angle inviting users to join the TukTribe.

Retargeting was introduced to re-engage registered users who had not yet connected a wallet or made a presale deposit. The token sale urgency creative drove the strongest wallet connection rate among retargeted users.

The campaign concentrated spend on the infrastructure investment and token sale urgency angles across verified DeFi and P2E wallet segments globally. Retargeting layers delivered personalised messaging to registered users who had not yet deposited, highlighting exclusive presale perks and bonus $TUK token incentives. The infrastructure angle, "Invest in eTukTuk Network of Charging Stations," scaled strongest among high-net-worth wallet segments in the final week. The retargeting layer delivered the majority of the campaign's 356 wallet connections and presale deposits in the final four days.