Roobet Case Study
Campaign Overview
eTukTuk, a play-to-earn (P2E) blockchain game inspired by Crazy Taxi, leveraged Blockchain-Ads' precision targeting to drive sign-ups, wallet connections, and pre-sale deposits for its $TUK token. Over 20 days, the $30,000 campaign focusing on:
- Increasing sign-ups for the eTukTuk platform
- Driving deposits for the $TUK token pre-sale
Strategy
- Audience Targeting: Strategically targeted Play-to-Earn Gamers and Blockchain Gaming Users interested in PC/Console Gaming and Mobile Gaming, while also reaching DeFi Protocol Users to maximize both gaming engagement and investment potential.
- Retargeting Strategy: Implemented personalized messaging for registered users who hadn't deposited, offering bonus $TUK tokens and exclusive pre-sale perks.
This multi-layered approach ensured we reached both dedicated gamers seeking new P2E opportunities and experienced DeFi users ready to invest in promising blockchain gaming projects.
Results
- Total Conversions: 3,405
- Wallet Connections: 356
- First-Time Deposits: 45
- Return on Ad Spend: 8.7x
Why It Worked
- Precision targeting of Play-to-Earn and DeFi audiences delivered highly engaged blockchain gaming users.
- Multi-platform gaming focus captured both PC/Console and Mobile gaming audiences seeking new P2E opportunities.
- Strategic retargeting with personalized incentives converted 12% of hesitant registered users into depositors.
Conclusion
eTukTuk's campaign generated 3,405 conversions and 8.7x ROAS through strategic blockchain gaming audience targeting. Precision targeting of Play-to-Earn gamers and DeFi users created strong engagement and investment commitment. The campaign successfully established eTukTuk's market presence and secured early $TUK token investors.
Success Stories
What success looks like
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