Frequently Asked Questions

Answers for crypto, iGaming, and finance advertisers.

Can I refer an advertiser to Blockchain-Ads?

Yes, you can do so through our Partner Program. Blockchain-Ads have a lifetime 10% referral commission for all referrers.

How can I become a publisher ?

Blockchain-Ads has a strict selection and qualification process for onboarding new publishers. For more information on how you can become a publisher, get in touch with the team directly through our Contact Us page or in our Telegram group.

Is there a refund policy?

Our refund policy, privacy policy, and advertising agreement are available in the footer section on our website.

Can I speak with someone that has experience with BCA or has used it themselves?

Yes. You can get in touch with some of the marketing agencies that are using BCA and have run multiple campaigns.

What are some of the brands/companies that are advertising on Blockchain-Ads?

Coinbase, Binance, OKX, Crypto.com, Stake.com, Uniswap, Gemini, Roobet, 1win, Joe Fortune, and Gala Games are among the confirmed brands advertising on Blockchain-Ads.

You can see some of the results HERE.

More than 9,670 advertisers have been onboarded to Blockchain-Ads.

What are the best performing Geo's?

Blockchain-Ads allows web3 targeting criteria as primary. That means it enables advertisers to target users based on the their ideal user persona on-chain behavior or holdings, regardless of the location those user are at that specific moment.

In addition:

- Geo's (based on the users IP address )

- Language (based on the browser language)

- Device and OS (based on the device info) Targeting is enabled.

Recommendation on the best performing geo and other targeting criteria's, will be done automatically by the algorithm based on your campaigns goal and industry.

What results will I get from my campaigns?

Based on 3rd party Analytics BCA has outperformed any other acquisition tool in 2023/4, by an average of 8:1.

- You can check Blockchain-Ads results on our website by navigating to the "Industries" dropdown on the menu, and selecting the vertical that is relevant for you.

- You can also read about our advertisers’ performance on our Case Studies section.

How does the Blockchain-Ads pixel work?

Blockchain-Ads pixel allows our network to track and optimize for on-page actions such as form fills and non-web3 transactions, similar to other ad networks’ pixels.

BCA Labs & Matomo tech is used to preserve users’ privacy without compromising the advertisers’ ability to track important events on their websites.

What kind of analytics services do you offer?

We offer a comprehensive suite of analytics solutions to help you understand the performance of your web applications. This includes traditional Web2 analytics, as well as Web3 analytics to provide insights into decentralized applications.

To learn more about our specific Web3 & Web2 Analytics offerings, please visit our dedicated page Web3 & Web2 Analytics.

How do I measure the success of my campaigns?

Setup your own conversion tracking using this guide directly on the Blockchain-Ads network.

- By following the instructions and installing a pixel on your website or app, you will access end to end analytics, from website visits to on-chain transactions, and you can track the ROI of your ad budget.

Connect your Google Analytics directly within the Blockchain-Ads network by following this guide
- By following the instructions and no code integration with Google Analytics you will be able to see website visits and website conversions using UTM in the url used for advertising.

What are the average CPM and CPA costs of Blockchain-Ads?

The cost per Mile and Action is dependent on multiple factors, but the average cost can be found in the blockchain-ads media kit.

What is your business model? How do you charge?

CPM business model. Cost per 1000 impressions.

CPA business model. Cost per Action (only applicable for Ad budget above $50K)

What is the minimum Ad budget?

$10,000 minimum ad spend per month.

That is the self-service minimum, with full access to the platform. Managed service, where our media buying team runs campaigns end to end, starts at $30,000.

Where will my ads show?

78 supply partners, reached through the NEXUS Ad Exchange, is where the ads are served across Blockchain-Ads campaigns.

The network reach has a capacity of 1.2 billion ads a day, through an audience-based platform that targets who someone is, by interest, behavior, and on-chain activity.

What are the Ads specifications and how they look like?

Blockchain-Ads runs: Display Ads

File format: .jpg, .jpeg, .png, .png, .gif

File size: 700kb max.

Banner Ad sizes: 300x250, 320x50, 320x100 , 728x90

How big is Blockchain-Ads' audience and how do we know the wallets we are targeting are active?

- Top 82 blockchains are screened for on-chain signals.

- 11M+ active wallets are tracked across those blockchains, out of 420M+ verified user profiles overall.

- Only wallets active in the last 30 days are matched back as active audiences.

- For custom audiences, additional chains can be indexed and the wallet activity window can be extended to 60, 90, or 120 days.

What blockchain users or smart contract users can I target?

While setting up the campaigns in the Targeting section you can choose any of the:

- Predefined Web3 Audiences (e.g. Play2Earn gamers, DeFi users, crypto traders,...) or set up

- Custom audiences by providing the smart contract address or the list of wallet addresses you want to reach

contact the BCA team for support.

How do I get started on Blockchain-ads?

There is a qualification process to verify as an advertiser on Blockchain-Ads. Schedule an Qualification meeting with the media team to proceed.

The submission will be processed by the media and compliance team who will, if qualified, verify your account and give you access to the platform.

The advertising process is the same as traditional advertising platforms, like Google Ads or Meta Ads: to run ads you need a landing page and creative. Qualified accounts on managed service have creative production handled by the in-house creative studio, at no additional cost.

Is it privacy compliant?

To secure complete data privacy, BCA tech stack uses Zero-Knowledge Proof technology and MPC (Multi Party Computation)https://partisia.com/gdpr-ai/

Web2 tracking (website and in-app) is build on Matomo technology, which is the only technology to be exempted from GDPR rules by the CNIL (ruling body for privacy in France): https://www.cnil.fr/fr/cookies-et-autres-traceurs/regles/cookies-solutions-pour-les-outils-de-mesure-daudience

How does it work?

Blockchain-Ads network uses:“web3 cookie” technology, developed by BCA Labs, The tech follows the same logic as traditional cookies, building a user digital footprint that contain both the browser data and blockchain data.

The Digital profile stores the wallet address and the device (mobile) ID. &OCAM (On Chain Audience Matching) technology is used to match users' web3 ID (wallet address) and the web2 ID (advertising ID) for targeting. More information on our Technology page.

What is Blockchain-Ads?

Blockchain-Ads is an audience-based advertising platform, serving the crypto, iGaming, finance and tech industries. It enables advertising to reach people wherever they spend time on the internet, based on their behavior on the blockchain (tokens they hold, smart contracts/dapps they interact with) and general online behavior.

FAQs

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