Web3 Advertising and how it works.Contact us
Blockchain-Ads is the only web3 native Advertising Network, with Wallet Targeting capabilities.
It enables advertising to people based on their behavior on the blockchain:
- the tokens they hold and the smart contracts they interact with.
BCA technology, dubbed “web3 cookie”, follows the same logic as traditional cookies, building a user digital footprint both on the web and on the blockchain. Digital profile is built that has the wallet address and the device (mobile) ID.
OCAM (On Chain Audience Matching) technology is used to match users' web3 ID (wallet address) and the web2 ID (advertising ID) for targeting.
More information on our Technology page.
To secure complete data privacy, BCA tech stack uses Zero-Knowledge Proof technology and MPC (Multi Party Computation)
Web2 tracking (website and in-app) is build on Matomo technology, which is the only technology to be exempted from GDPR rules by the CNIL (ruling body for privacy in France): https://www.cnil.fr/fr/cookies-et-autres-traceurs/regles/cookies-solutions-pour-les-outils-de-mesure-daudience
You can get started by contacting the media team, by submitting a contact form or schedule a direct onboarding call who will set you up with an account and give you access to the platform.
The process is same as traditional Web2 advertising platforms, and in order to run ads, you will need a landing page and ads.
*Blockchain-Ads team offer free ads creation for all advertisers.
While setting up the campaigns in the Targeting section you can choose any of the:
- Predefined web3 Audiences (e.g. Play2Earn gamers, DeFi degens, crypto traders,...) or set up
- Custom audiences by providing the smart contract address or the list of wallet addresses you want to reach - contact the BCA team for support.
- Top 37 blockchains and indexed every 24h.
- 12M data points of web3 users are part of the predefined audience as of October 2023.
- Only wallets that are active in the last 30 days are matched back as active audiences.
- For custom audiences additional chains can be indexed and the wallet activity can be extended to 60,90,120 days.
Blockchain-Ads runs Display Ads in .GIF, .JPEG, .PNG and .HTML5 formats.
Blockchain-Ads network of publishers consists of 9,000+ websites and apps, which effectively makes it the biggest web3 ad network.
You can view our top publishers here.
$10,000 minimum ad spend per month. All campaigns are currently run as Managed Service with full access to the platform for the advertisers.
CPM business model. Cost per 1000 impressions.
CPA business model. Cost per Action (only applicable for Ad budget above $50K)
The cost per Mile and Action is dependent on multiple factors, but the average cost can be found in the blockchain-ads media kit.
You can track results of your campaigns on Blockchain-Ads platform. Access will be provided by the Media team.
BCA have end to end analytics, from website visits to on-chain transactions, so you can track the ROI of your ad budget. For that you will have to install a pixel on your website.
Blockchain-Ads pixel allows our network to track and optimize for on-page actions such as form fills and non-web3 transactions, similar to other ad networks’ pixels. Matomo tech is used to preserve users’ privacy without compromising the advertisers’ ability to track important events on their websites.
Binance, OKX, Coinbase, Gala Games, NEAR, Cosmos, Disney…. Are some of the notable names advertising on BCA.
You can see some of the results HERE.
There are more than 200 companies that are using BCA for Advertising for their web3 business line.
Yes. You can get in touch with some of the marketing agencies that are using BCA and have run multiple campaigns.
Blockchain-Ads is not onboarding new publishers at the moment. We will update this section once we open up registrations for new publishers.
Yes, you can do so through our Partner Program. We currently have a lifetime 10% referral commission for all referrers.