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• Total Impressions: 35M
• Click-Through Rate (CTR): 1.37%
• Gamers Acquired: >25,000
• Cost Per Acquisition (CPA): $25.39
• Return on Ad Spend (ROAS): x6.76

‍Background‍

Doge Vision is a unique platform that combines gaming with cryptocurrency, offering players the chance to earn and trade tokens as they engage in the gaming ecosystem. To grow its user base and drive interest in its upcoming token presale, Doge Vision partnered with Blockchain-Ads to launch a campaign targeting both gamers and crypto enthusiasts.

‍Strategy

‍The campaign was designed to attract gamers who are also interested in cryptocurrency, leveraging Doge Vision’s innovative blend of gaming and blockchain technology. The strategy included:

• Audience Segmentation: Identifying and targeting gamers who are also active in the crypto space, focusing on communities where the intersection of gaming and blockchain is strongest.
• Multi-Channel Promotion: Utilizing a mix of channels including social media, gaming platforms, and crypto forums to reach the target audience effectively.
• Incentivized Engagement: Highlighting the benefits of early participation in the token presale, such as bonus tokens and exclusive in-game rewards, to drive interest and urgency.

Execution

‍The execution of the Doge Vision campaign involved a dynamic and layered approach:

1. Targeted Content Drops: The campaign began with a series of targeted content drops across social media, gaming forums, and crypto communities. These drops included teaser videos, gameplay footage, and previews of in-game assets that could be earned or purchased during the token presale. This content was designed to generate buzz and curiosity among the target audience.
2. Gamified Ads: Interactive ads were created to engage potential users in a playful manner. These ads featured mini-games and challenges that mirrored the Doge Vision gaming experience, with players earning points that could be redeemed for discounts in the token presale. This not only attracted gamers but also provided a hands-on introduction to the platform.
3. Presale Countdown Campaign: As the token presale date approached, a countdown campaign was launched, featuring daily updates, influencer shoutouts, and community-driven content. This phase also included retargeting ads for users who had previously interacted with the campaign, offering them exclusive early access and additional bonuses for participating in the presale.

The campaign successfully drove significant interest in the Doge Vision platform, attracting a large number of gamers and securing strong participation in the token presale. The innovative use of gamified ads and targeted content drops resonated with the audience, leading to high engagement and conversion rates.

‍Conclusion

‍Doge Vision’s campaign with Blockchain-Ads is a testament to the effectiveness of creative and targeted marketing in the Web3 gaming space. By combining playful engagement with strategic incentives, the campaign not only grew the platform’s user base but also ensured a successful token presale, setting the stage for future growth.