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Gaming

DogeVision Case Study

DogeVision leveraged precise behavioral targeting to acquire 25,000+ engaged gamers with 6.76x ROAS success.

DogeVision
25,000
Total Conversions
$634,750
Transaction Volume
$25.39
Cost Per Acquisition
6.76x
Return on Ad Spend
Campaign Type
User Acquisition Campaign
industry
Gaming
Duration
30 Days
Total Ad Spend
Cryptocurrency
Key Markets
$93,915
Objective
Targeted Web3 gamers and blockchain gaming users to acquire quality users efficiently.

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About
DogeVision

Campaign Overview

Doge Vision is a platform that combines gaming with cryptocurrency, allowing players to earn and trade tokens while gaming. The company needed to grow its user base and drive interest in its upcoming token presale. With an ad spend of $93,915 the goal was to acquire new users by attracting gamers interested in cryptocurrency rewards and blockchain gaming experiences.

Strategy

The campaign strategy focused on precision targeting and engagement optimization:

  • Audience Targeting: Targeted Web3 gamers and blockchain gaming users interested in mobile gaming and PC/console gaming, reaching audiences invested in crypto-integrated gaming experiences.
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  • Creative Optimization: Deployed gamified ad creatives highlighting token-earning mechanics and crypto rewards.
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  • Conversion Strategy: Implemented retargeting campaigns with bonus incentives to drive presale participation.
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  • Performance Focus: Optimized for cost-effective user acquisition with quality engagement metrics.

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Campaign Results

  • Gamers Acquired: Over 25,000
  • Total Impressions: 35M
  • Click-Through Rate (CTR): 1.37%

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Campaign Strategy

  • Precision targeting Web3 gamers ensured outreach to crypto-gaming motivated audiences effectively.
  • Blockchain gaming user focus prioritized audiences active in gaming reward ecosystems.
  • Mobile and PC gaming interests captured broad gaming preferences successfully.

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DogeVision's campaign demonstrates precision targeting effectiveness in blockchain gaming user acquisition. Behavioral targeting of Web3 and blockchain gaming users delivered exceptional ROI. The strategic approach established strong foundation for sustained platform growth successfully.

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