GALA Case Study
Campaign Overview
Gala Music set out to revolutionize the music industry with its blockchain-powered platform. They wanted to attract tech-savvy users to a new way of experiencing and owning music. Media buyers at Gala Music leveraged advanced behavioral targeting to reach the right audience and amplify their presence in the Web3 space.
Strategy
Gala Music's primary objective was to attract high-value Web3 users and increase transaction volume on their decentralized music platform. The campaign ran for 60 days with a total ad spend of $60,000.
The strategic approach included:
- Audience Targeting: Targeted Web3 Native users including Active Wallets and High Net Worth Individuals interested in Generative AI and AI for Creators to reach tech-forward users invested in innovative digital ownership models
- Asset Focus: Concentrated on users holding ETH tokens to attract active across Ethereum and Polygon networks
- Top of Funnel Strategy: Introduced users to blockchain-powered music ownership and experiences
- Creative Optimization: A/B tested creatives designed by both GALA and Blockchain-Ads teams
Results
In just 60 days, with a total ad spend of $60,000 and $7.5 cost per active user, the campaign achieved impressive results:
- 132% Increase in conversion rate from visits to signups
- 8,000 New Active Users
- $7.5 Cost per Active User
- 2.4x ROAS on transaction volume
- $144,000 in Total Revenue
Execution
Strategic behavioral targeting combined with interest-based precision delivered exceptional user acquisition performance:
- Precise audience selection targeting Web3 natives and AI enthusiasts maximized engagement rates, driving 132% improvement in conversion rate.
- Creative testing and retargeting converted engaged users while maintaining optimal $7.5 acquisition costs.
- Multi-platform approach reached high-value users across preferred blockchain networks and platforms.
Insights & Learnings
Advanced behavioral targeting enabled GALA to reach qualified Web3 users efficiently and cost-effectively. Strategic audience segmentation combined with creative optimization drove sustainable user acquisition and strong 2.4x ROAS. This targeted approach established a scalable foundation for continued growth in decentralized music.
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