GALA
CASE STUDY

+8,000 ACTIVE USERS | POSITIVE ROI FROM ON-CHAIN TRANSACTIONS

2.4X
Revenue vs Ad Spend
+8,000
New Active Users
$7.5
Cost per Acquisition
132%
Increase in conversions
Company
GALA
Campaign Type
User Acquisition Campaign
Industry
Gaming
Case Timeline
60 Days
Strategy

Hyper-Targeted Web3 campaigns and Granular targeting boosted engagement and platform adoption.

Gala Music set out to revolutionize the music industry with its blockchain-powered platform. They wanted to attract tech-savvy users to a new way of experiencing and owning music. Media buyers at Gala Music used the Blockchain-Ads Web3 targeting features to reach the right audience and amplify their presence in the Web3 space.

Campaign Overview

Gala Music's primary objective was to attract high-value Web3 users and increase transaction volume on their decentralized music platform. The campaign ran for 60 days with a total ad spend of $60,000. It focused on targeting Web3 natives and crypto enthusiasts, aiming to introduce them to a new way of purchasing and owning music through blockchain technology.

Strategy

Gala's Media buyers ran the campaign with Blockchain-Ads’ advanced Web3 targeting feature, including:

  • Web3 Audience Targeting: Focused on Web3 Natives, NFT Collectors, and GameFi users
  • Chain Targeting: Concentrated on Ethereum and Polygon networks
  • Top of Funnel Advertising: Introduced users to the new concept of buying and owning music on the blockchain
  • A/B Testing: Conducted extensive experimentation with creatives designed by both GALA and Blockchain-Ads teams

Results

In just 60 days, with a total ad spend of $60,000 and $7.5 cost per active player, the campaign achieved impressive results:

  • 132% Increase on conversions rate from visits to signups  
  • +8,000 Users
  • $7.5 Cost per Active User
  • 2.4 x ROI on the transaction volume over 1year

Why It Worked

  1. Precise Targeting: By focusing on Web3 Natives and Gaming Pre-build Audience, the campaign reached users already familiar with Web3 and GameFi and more likely to engage with a decentralized music platform.
  2. Retargeting with A/B-tested creatives: This approach converted engaged users into active players, maintaining a $7.5 CPA while reinforcing blockchain music ownership benefits.

Launch Similar Campaign

Conclusion

By combining targeted advertising with Gala innovative offering, the media buyers managing the campaigns for Gala Music successfully drove high-value users to the ecosystem, resulting in a significant return on investment and laying the groundwork for Gala Music's continued growth in the Web3 music space.

Reach 12M+

Engaged Web3 users across 10,000+ websites and 37 blockchains.

Request Access

Success Stories

What success looks like

+8,000
Users
Binance campaign case study on Blockchain-Ads
GALA gained 8,000 users and 2.4x revenue-to-ad-spend by targeting Web3 natives with Ethereum and Polygon-based campaigns.
GALA - User Acquisition
Read more
11,000+
Token Holders
OKX advertising campaign success story on Blockchain-Ads
SPACE acquired 75,000 players and minted 11,000 NFTs by targeting active $MATIC holders with wallet-based Web3 ads.
SPACE - User Acquisition
Read more
3x
ROI
Coinbase advertising campaign success story on Blockchain-Ads
Palmswap secured $1.8M in presale campaigns by drawing 1,243 investors with targeted tiered discounts and referral incentives.
Palmswap - Token holder
Read more
5.4x
ROAS
Crypto.com advertising campaign success story on Blockchain-Ads
Metacade raised $162,000 from 4,060 investors using Ethereum wallet targeting and P2E messaging, achieving a 5.4x ROAS.
Metacade - Token Presale
Read more
+23%
ARPU
Compound advertising campaign success story on Blockchain-Ads
PlayZap onboarded 1,250 paid gamers and boosted ARPU by 23% by targeting high-value wallet users with P2E incentives.
PlayZap - User Acquisition
Read more
280%
ROI since 2019
“Binance is a leading crypto exchange trusted by millions of traders globally. To penetrate the APAC market, they ran”
Binance - User Acquisition
Read more
280%
ROI since 2019
OKX, a leading crypto wallet platform, used Web3 hyper-targeting and segmentation to boost global user acquisition and trading volume.
OKX - High value traders acquisition
Read more
280%
ROI since 2019
Coinbase, a leading cryptocurrency exchange, sought to expand its presence in the Southeast Asian market.
Coinbase - Trading-user acquisition
Read more
280%
ROI since 2019
Crypto.com is a leading cryptocurrency exchange platform offering a wide range of digital asset services.
Crypto.com - User Acquisition Campaign
Read more
280%
ROI since 2019
Compound, a popular DeFi lending platform, wanted to boost activity on the Arbitrum network.
Compound - User Acquisition Campaign
Read more
View all success stories

Get Started Now

Schedule a call to qualify and launch your ads

Request Access
Request Access