GALA

July 12, 2024

Revenue vs Ad Spend

3X

New Active Users

2,500

Revenue in 60 Days

$60,000+

Cost per Acqusition

$7.5
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Blockchain-Ads and GALA Collaboration to increase the users and transaction volume on GALA ecosystem started in early August 2023 with Gala Music.

Gala Music is a decentralized music platform built on Blockchain. The scope of the campaign consists of driving high value Web3 users to the platform to listen and purchase songs using Crypto.

The Blockchain-Ads performance team kickstarted the campaigns right away and targeted Web3 Natives with Top of Funnel Ads to get accustomed to the new way to buy and own music. Our A/B Testing methodology consisted in extensive trial & error experimentation with creatives built by both GALA and Blockchain-Ads designers.

Here are the results achieved in under 60 days with a total ad spend of $20,000:

  • 2,500 Active Users
  • $7.5 Cost per Active Player
  • $60,000+ ROI
  • >3x ROI
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Case Review

2,500 ACTIVE USERS | POSITIVE ROI FROM ON-CHAIN TRANSACTIONS

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Case Timeline

August 2023 - September 2023

Industry

Gaming

How we helped
  • Achieve High ROI with Web3 Gaming Ads in 30 days
  • 2,500 Users
  • $7.5 Cost per Active User

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