晚会
CASE STUDY
+8,000 名活跃用户 | 链上交易的正投资回报率
2.4 倍
收入与广告支出
+8,000
新的活跃用户
7.5 美元
每次收购成本
132%
转化率增加
Company
晚会
Campaign Type
用户获取活动
Industry
博彩
Case Timeline
60 天
Strategy
超定向 Web3 活动和精细定位提高了参与度和平台采用率。
Gala Music着手通过其区块链驱动的平台彻底改变音乐行业。他们希望吸引精通技术的用户使用一种体验和拥有音乐的新方式。Gala Music的媒体买家使用区块链广告Web3定位功能来吸引合适的受众并扩大他们在Web3领域的影响力。
活动概述
Gala Music的主要目标是吸引高价值的Web3用户并增加其去中心化音乐平台的交易量。竞选活动的目标是 60 天 总计 广告支出为60,000美元。 它专注于针对 Web3 原住民和加密爱好者，旨在向他们介绍一种通过区块链技术购买和拥有音乐的新方式。
战略
Gala 的媒体买家使用区块链广告的高级Web3定位功能开展了该活动，包括：
- Web3 受众定位: 专注于 Web3 原住民、NFT 收藏家和 GameFi 用户
- 连锁定位: 专注于以太坊和多边形网络
- 漏斗广告排行榜: 向用户介绍了在区块链上购买和拥有音乐的新概念
- A/B 测试: 对由 GALA 和区块链广告团队设计的创意进行了广泛的实验
Results
在短短的60天内，总广告支出为60,000美元，每位活跃玩家的费用为7.5美元，该活动取得了令人印象深刻的成绩：
- 从访问到注册的转化率提高了132％
- +8,000 名用户
- 每位活跃用户费用 7.5 美元
- 1 年内交易量的 2.4 倍投资回报率
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Why It Worked
- 精准定位：通过重点关注 Web3 原生用户和游戏预建受众，该活动吸引了已经熟悉 Web3 和 GameFi 且更有可能与去中心化音乐平台互动的用户。
- 使用经过A/B测试的广告素材进行重定向： 这个 该方法将活跃的用户转化为活跃玩家，保持了7.5美元的CPA，同时增强了区块链音乐所有权的优势。
Conclusion
通过将定向广告与Gala创新产品相结合，管理Gala Music活动的媒体购买者成功地将高价值用户吸引到了生态系统，从而获得了可观的投资回报，并为Gala Music在Web3音乐领域的持续增长奠定了基础。
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