GALA
CASE STUDY
+8,000名活跃用户 | 链上交易获得正ROI
132%
收入与广告支出比
+8,000
新活跃用户
$7.5
获客成本
2.4X
转化增长
Company
GALA
Campaign Type
用户获取活动
Industry
游戏
Case Timeline
60天
Strategy
超精准Web3活动和细分定位提升了参与度和平台采用率。
Gala Music致力于通过其区块链驱动的平台彻底改变音乐行业。他们希望吸引技术精通的用户体验和拥有音乐的全新方式。Gala Music的媒体采购人员使用Blockchain-Ads的Web3定位功能来触达正确的受众并扩大他们在Web3领域的影响力。
活动概览
Gala Music的主要目标是吸引高价值的Web3用户，并增加其去中心化音乐平台上的交易量。该活动持续了60天，总广告支出为$60,000。它专注于针对Web3原生用户和加密货币爱好者，旨在向他们介绍通过区块链技术购买和拥有音乐的新方式。
策略
Gala的媒体采购人员使用Blockchain-Ads的高级Web3定位功能开展活动，包括：
- Web3受众定位：专注于Web3原生用户、NFT收藏家和GameFi用户
- 链上定位：集中在以太坊和多边形网络
- 漏斗顶部广告：向用户介绍在区块链上购买和拥有音乐的新概念
- A/B测试：对由GALA和Blockchain-Ads团队设计的创意进行了广泛实验
Results
仅在60天内，总广告支出$60,000，每个活跃玩家成本$7.5，活动取得了令人印象深刻的成果：
- 访问到注册的转化率提高132%
- +8,000名用户
- 每个活跃用户成本$7.5
- 1年内交易量的ROI为2.4倍
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Why It Worked
- 精准定位：通过专注于Web3原生用户和游戏预建受众，活动触达了已经熟悉Web3和GameFi的用户，他们更有可能与去中心化音乐平台互动。
- 使用A/B测试创意的重定向：这种 方法将参与的用户转化为活跃玩家，保持$7.5的CPA，同时增强了区块链音乐所有权的优势。
Conclusion
通过将定向广告与Gala的创新产品相结合，为Gala Music管理活动的媒体采购人员成功地将高价值用户引入生态系统，实现了显著的投资回报，并为Gala Music在Web3音乐领域的持续增长奠定了基础。
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