化合物
CASE STUDY
使用 Wormhole 将 USDC 与 Arbitrum 连接起来的活动
20 天
竞选持续时间
3058
新用户
400%
音量增加
Company
化合物
Campaign Type
用户获取活动
Industry
DeFi
Case Timeline
20 天
Strategy
利用 Web3 定位和引人入胜的活动广告挂钩,推动 DeFi 用户通过 Wormhole 将 USDC 与奖励联系起来。
流行的去中心化金融借贷平台Compound希望促进Arbitrum网络上的活动。他们与AlphaGrowth.io合作开展了一项特别活动,以吸引更多用户使用Wormhole将他们的USDC转移到Arbitrum。为了实现这一目标,他们选择了区块链广告上的 Web3 超定向作为他们的广告工具。该活动为完成这项任务的用户提供了奖励,这对于加密爱好者来说是一个有吸引力的机会。
活动概述
AlphaGrowth.io利用区块链广告的Web3定位技术来有效地识别和定位高价值用户。该活动旨在为Compound的Layer 3Quest吸引大量有针对性的流量,其主要目标是吸引新用户。
战略
Compound 将多链精度与激励任务相结合,以推动 USDC 桥接:
- Web3 受众定位: 使用了 DeFi 用户、Web3 原住民、高价值玩家和 ETH 持有者的预建受众。
- 连锁定位: 重点关注过去 30 天内进行 5 次以上跨链交易的用户:以太坊、Arbitrum 和 Optimism
- 投资组合余额: 目标用户的投资组合余额为1500-10,000美元。
- 竞争对手定位: 追踪了与以太坊/Optimism 互动的替代贷款协议(Aave、MakerDAO)的用户
AlphaGrowth.io 团队还在战役中使用了这些引人入胜的钩子:
- 通过 Wormhole 桥接 USCD 赚取奖励
- 通过复合任务提升您的 DeFi 奖励
- Compound 推出任务平台
这种有针对性的方法可以实现精确的用户获取,同时优化活动支出。
Results
为期20天的活动取得了令人印象深刻的成果:
- 获得了 3,058 个新的独立用户
- Arbitrum 的交易量增加了 400%
Why It Worked
- 精准定位:关注活跃在相关链上的DeFi用户,使该活动吸引了最合适的受众。
- 激励任务: 为桥接USDC而提供的奖励为用户的参与提供了强烈的动力。
- 相关的竞选挂钩: 该信息与目标受众的兴趣和需求产生了共鸣。
Conclusion
制胜策略:在激励任务之上添加付费媒体(广告)。由精心设计的任务驱动的庞大 web3 流量正在取得成果。Incentivized Quest通过区块链广告为大量受众提供了服务。
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