Algorand
CASE STUDY
总展示次数：5,305,815 | 点击率 (CTR)：2.57% | 获取用户：10,553 | 获取成本 (CPA)：$19.90
10,553
总获取用户
$19.90
获取成本 (CPA)
5,305,815
总展示次数
2.57%
点击率 (CTR)
Company
Algorand
Campaign Type
品牌知名度
Industry
区块链
Case Timeline
60天
Strategy
使用超精准的Web3活动和定制受众来提高品牌知名度。
Algorand是一个高性能去中心化区块链平台，解决了区块链的经典三难问题：可扩展性、安全性和去中心化。公司旨在提高其创新解决方案的品牌知名度。Algorand使用Blockchain-Ads平台通过定向广告活动来实现这一目标。
活动概述
Algorand启动了一个预算为210,000美元的品牌知名度活动。活动的目标是展示Algorand作为企业级区块链解决方案领先基础设施的能力，突出独特功能和实际应用。
策略
- 创建定制受众：构建针对竞争平台用户的定制受众，以有效触达其现有用户群体。
- 区块链网络定向：为了触达熟悉竞争Layer 1解决方案的用户，定向以太坊、币安智能链和Solana用户。
- 钱包定向：为了吸引流行Web3钱包的用户，包括Metamask、Trust Wallet、OKX和Coinbase Wallet用户。
- 重新定向：利用Blockchain-Ads的重新定向功能来重新吸引表现出初始兴趣的用户。
Results
- 展示次数： 5,305,815
- 点击次数： 136,319
- 获取用户： 10,553
Why It Worked
- 对Web3爱好者的精准定向提高了广告相关性
- 专注于竞争网络吸引了寻求替代解决方案的用户
- 强调独特功能使Algorand从竞争对手中脱颖而出
Conclusion
Algorand在Blockchain-Ads上的品牌知名度活动成功触达了大量潜在用户和区块链爱好者的目标受众。活动在定向和消息传递方面的战略方法带来了高参与率，有效提升了Algorand在竞争激烈的Layer 1区块链领域的可见性。
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