加密.com
CASE STUDY
4782 名新交易者 | 每股收费 19.8 美元
4,782
新交易者
12,800,456 美元
交易量
40,000 美元/月
广告支出
2970
平均。每位交易者的终身价值
Company
加密.com
Campaign Type
用户获取活动
Industry
CEX
Case Timeline
90 天
Strategy
建立了自定义受众群体并瞄准了竞争对手的智能合约,以获取4,782名交易者和1,280万美元的交易量。
Crypto.com是领先的加密货币交易平台,提供广泛的数字资产服务。他们想吸引高价值的交易者来增加他们的用户群和交易量。利用区块链广告的链上受众匹配技术,Crypto.com成功开展了一项有针对性的活动,吸引了4,782名新交易者,创造了超过1200万美元的交易量。
活动概述
Crypto.com发起了一项广告活动,以吸引高价值交易者加入他们的交易所。这个 90 天 该活动以预付费的每次收购成本(CPA)模式运营,适用于新注册用户。目标是获得新用户并增加交易量。
战略
他们采用了以下 Web3 定位方法和优化来吸引最有前途的潜在交易者:
- 自定义受众: 从链上衍生品活动中建立了永续交易者和杠杆ETF投资者群体。
- 投资组合余额目标: 优先考虑持有10,000至10万美元加密货币的用户以及在90天内进行5次以上交易的用户。
- 竞争对手定位: 跟踪用户与中心化交易所(币安、Coinbase)和DeFi协议的互动,以转换流动性提供商。
- 优化:使用区块链广告的分析每周精确定位,与活动相比,转化率提高了22%。
Results
- 4,782 名新交易者
- 1280 万美元的交易量
- 28,278 笔交易
Why It Worked
- 精度:链上数据显示,交易者已经持有比特币和以太坊等高价值资产。
- 多元化:以多链为目标的跨生态系统捕获了具有不同风险偏好的用户。
- 活动重点:优先考虑最近的交易可确保接触到参与而非被动的交易者。
Conclusion
该活动展示了定向广告在加密货币领域的有效性。通过利用先进的定位技术和链上数据,Crypto.com能够通过其产品吸引合适的受众,从而显著增加用户获取和交易量。值得注意的是,有利的市场条件可能促成了该活动的成功,为营销工作创造了积极的环境。
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