Crypto.com
CASE STUDY
4,782名新交易者 | 获客成本$19.8
4,782
新交易者
$12,800,456
交易量
月$40,000
广告支出
2970
每交易者平均生命周期价值
Company
Crypto.com
Campaign Type
用户获取活动
Industry
CEX
Case Timeline
90天
Strategy
构建定制受众并针对竞争对手的智能合约，获得4,782名交易者和1,280万美元交易量。
Crypto.com是一个领先的加密货币交易平台，提供广泛的数字资产服务。他们希望吸引高价值交易者，以增加用户基数和交易量。通过利用Blockchain-Ads的链上受众匹配技术，Crypto.com成功地开展了一个精准投放的活动，获得了4,782名新交易者，并产生了超过1,200万美元的交易量。
活动概述
Crypto.com启动了一个广告活动，旨在吸引高价值交易者到他们的交易所。这个为期90天的活动采用了针对新注册用户的预付费获客成本（CPA）模式。目标是获得新用户并增加交易量。
策略
他们采用了以下Web3定向投放方法和优化策略，以接触最有潜力的交易者：
- 定制受众：基于链上衣生品活动构建永续交易者和杠杆ETF投资者的细分群体。
- 投资组合余额定向：优先选择持有1-10万美元加密货币和90天内交易超过5次的用户。
- 竞争对手定向：追踪与中心化交易所（币安、Coinbase）和DeFi协议互动的用户，以转化流动性提供者。
- 优化：利用Blockchain-Ads的分析数据每周精细化定向投放，在活动期间将转化率提高了22%。
Results
- 4,782名新交易者
- 1,280万美元交易量
- 28,278笔交易
Why It Worked
- 精准度：链上数据识别出已经持有BTC和ETH等高价值资产的交易者。
- 多样性：多链定向捕获了具有不同风险偏好的各种生态系统用户。
- 活动聚焦：优先考虑近期交易确保接触的是活跃而非被动的交易者。
Conclusion
这个活动展示了在加密货币领域中精准广告的有效性。通过利用先进的定向技术和链上数据，Crypto.com能够通过其产品接触到正确的受众，产生了显著的用户获取和交易量增加。值得注意的是，有利的市场条件可能为活动的成功做出了贡献，为营销工作创造了积极的环境。
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