Кейс Crypto.com

Crypto.com needed to acquire high-value traders in European markets efficiently, without relying on mainstream platforms that restrict financial and crypto advertising.

Three obstacles defined the scope of the problem:

• Platform restrictions: Google and Meta limit crypto exchange advertising across European markets, blocking standard paid acquisition channels.
• Audience quality: Reaching perpetual traders and high-net-worth individuals required more than demographic targeting. Intent and behavioural signals were essential.
• Competitive market: European crypto traders are actively courted by competing exchanges. Acquisition costs are high without precise audience segmentation.

Standard paid acquisition was unavailable and Google and Meta restricted crypto exchange advertising in Crypto.com's key European markets. Crypto.com needed a network with verified Web3 audiences and the targeting precision to reach active traders, not casual crypto holders.

Blockchain-Ads provided the infrastructure to reach high-intent trading audiences at scale through four capabilities:

• Behavioural audience targeting: Campaigns reached perpetual traders and Forex-active users with verified onchain and trading activity.
• Competitor intelligence targeting: The platform identified users active on competing centralised exchanges and served ads to traders actively evaluating alternatives.
• European crypto publisher inventory: Display and pop formats covered the exchanges, news platforms, and trading tools where European crypto traders spend time.
• CPA-based optimisation: Campaigns optimised toward verified trader registrations from the first week.

• Всего конверсий: 4,782
• Объем транзакций: $12,800,456
• Цена за привлечение: $19.80
• Всего транзакций: 28,278

• Точный таргетинг бессрочных трейдеров выявил пользователей с проверенным высокодоходным торговым поведением.
• Таргетинг на состоятельных людей охватил пользователей со значительными инвестиционными активами.
• Таргетинг по интересу к форекс-трейдингу охватил аудитории, активно ищущие передовые торговые платформы.

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Стратегический таргетинг аудитории позволил Crypto.com эффективно привлечь высокодоходные сегменты трейдеров. Точный таргетинг на основе поведения и интересов обеспечил исключительную экономическую эффективность и генерацию объема. Выбор времени на рынке в сочетании с целенаправленным охватом максимизировали как качество привлечения, так и ROI кампании.

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Budget consolidated into display format across the strongest European markets. The perpetual trading creative scaled as the primary acquisition angle. Pop was retained at reduced spend for broad reach. The campaign closed with 4,782 verified trader accounts acquired at a CPA of $63, generating $12,800,456 in trading volume across the new user cohort.