Caso de estudio de Crypto.com

Crypto.com needed to acquire high-value traders in European markets efficiently, without relying on mainstream platforms that restrict financial and crypto advertising.

Three obstacles defined the scope of the problem:

• Platform restrictions: Google and Meta limit crypto exchange advertising across European markets, blocking standard paid acquisition channels.
• Audience quality: Reaching perpetual traders and high-net-worth individuals required more than demographic targeting. Intent and behavioural signals were essential.
• Competitive market: European crypto traders are actively courted by competing exchanges. Acquisition costs are high without precise audience segmentation.

Standard paid acquisition was unavailable and Google and Meta restricted crypto exchange advertising in Crypto.com's key European markets. Crypto.com needed a network with verified Web3 audiences and the targeting precision to reach active traders, not casual crypto holders.

Blockchain-Ads provided the infrastructure to reach high-intent trading audiences at scale through four capabilities:

• Behavioural audience targeting: Campaigns reached perpetual traders and Forex-active users with verified onchain and trading activity.
• Competitor intelligence targeting: The platform identified users active on competing centralised exchanges and served ads to traders actively evaluating alternatives.
• European crypto publisher inventory: Display and pop formats covered the exchanges, news platforms, and trading tools where European crypto traders spend time.
• CPA-based optimisation: Campaigns optimised toward verified trader registrations from the first week.

• Total de conversiones: 4,782
• Volumen de transacciones: $12,800,456
• Costo por adquisición: $19.80
• Total de transacciones: 28,278

• El targeting de precisión de traders perpetuos identificó usuarios con comportamientos de trading de alto valor comprobados.
• El targeting de individuos de alto patrimonio capturó usuarios con activos invertibles significativos disponibles.
• El targeting por interés en Forex y Trading alcanzó audiencias que buscan activamente plataformas de trading sofisticadas.

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El targeting estratégico de audiencia permitió a Crypto.com adquirir eficientemente segmentos de traders de alto valor. El targeting de precisión basado en comportamiento e interés ofreció una eficiencia de costos excepcional y generación de volumen. El timing del mercado combinado con alcance dirigido maximizó tanto la calidad de adquisición como el ROI de la campaña.

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Budget consolidated into display format across the strongest European markets. The perpetual trading creative scaled as the primary acquisition angle. Pop was retained at reduced spend for broad reach. The campaign closed with 4,782 verified trader accounts acquired at a CPA of $63, generating $12,800,456 in trading volume across the new user cohort.