Caso de estudio de Zoomex

Zoomex needed to build traffic and brand awareness across 15 international markets simultaneously while maintaining CPC efficiency as geo scope expanded. Three challenges defined what that required in practice:

• Geo breadth. Reaching crypto traders across Europe, Asia, the Middle East, and Oceania required localised campaigns in multiple languages running in parallel.
• Creative relevance. Sports sponsorship and tournament creative needed to maintain engagement across markets where the Haas F1 partnership and snooker sponsorship held different levels of recognition.‍
• CPC efficiency at scale. Expanding from 6 launch markets to 15 markets risked increasing blended CPC as lower-volume geos were added.

Crypto derivatives exchange advertising is restricted on Google and Meta across the majority of Zoomex's target markets, ruling out mainstream channels for a campaign that needed to operate across 15 geos at once. Reaching verified crypto traders at that geographic scale, in multiple languages, while keeping CPC under control required infrastructure that standard networks do not offer. Blockchain-Ads provided that through four capabilities:

• Web3 audience targeting: Campaigns reached verified crypto-active wallets and trading-adjacent audiences across all target markets.
• Multi-language geo deployment: Separate language-specific campaigns activated across RU, FR, ES, DE, KR, EN, IT, VN, and NL from a single platform.
• Sports and tournament creative support. Display inventory across crypto and financial content sites aligned with Zoomex's F1 sponsorship and snooker partnership creative.
• CPC scalability: The ZWTC tournament campaign delivered at $0.34 CPC across 2.5M impressions, demonstrating that scaling volume reduced rather than inflated cost.

• Impresiones: 758,478
• Clics: 25,615
• Conversiones totales: 5,180
• Primeros depósitos: $182,000

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• La segmentación conductual precisa alcanzó traders activos ya comprometidos con plataformas de trading perpetuo.
• El enfoque en individuos de alto patrimonio contribuyó directamente a alcanzar $182K en depósitos.
• Los usuarios de CEX y traders de forex representaron audiencias calificadas familiarizadas con plataformas centralizadas.

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Zoomex adquirió exitosamente 5,180 usuarios de alta calidad mediante enfoques estratégicos de segmentación conductual y basada en intereses. La campaña logró un rendimiento excepcional centrándose en traders perpetuos e individuos de alto valor. Esta estrategia dirigida resultó en $182K de primeros depósitos y éxito con un ROAS de 6x.

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The ZWTC World Trading Championship campaign dominated the final phase. F1 Haas sponsorship creative replaced the snooker and seasonal angles. "Get up to 14,000 USDT: Join and Earn 25 USDT Instantly" and "Rewarded for Growth: Level Up and Grab 14,000 USDT" led with the highest reward stack in the account. The ZWTC Official campaign alone delivered 2.5M+ impressions at a $0.34 CPC, the most efficient campaign in the account. A dedicated ZWTC sign-up campaign led with a "$100 Bonus for Signing Up: Take on $1.2M" angle tied to the tournament prize pool. The geo set expanded further to include Egypt, Iraq, Italy, Vietnam, and the UK across this phase.