Caso de Estudio de Mercado Bitcoin

Mercado Bitcoin needed to grow its registered user base efficiently within a 30-day window, targeting crypto-active individuals already familiar with centralised exchange platforms.

Two challenges shaped what that required:

• Audience quality: Reaching users likely to deposit required targeting active CEX users and token swappers, not broad financial audiences with no crypto trading history.
• Conversion drop-off: A segment of high-intent users visited registration pages but did not complete sign-up. Re-engaging this cohort was essential to maximising acquisition efficiency.

Standard paid acquisition was unavailable. Google and Meta restrict crypto exchange advertising across Mercado Bitcoin's Latin American markets. Mercado Bitcoin needed a network with verified crypto-native audiences and the targeting precision to reach active traders already using competing platforms.

Blockchain-Ads provided the infrastructure to reach high-intent crypto users and re-engage drop-off segments efficiently through four capabilities:

• CEX user and token swapper targeting: Campaigns reached users with verified exchange activity and on-chain swap behaviour, ensuring prospects were already comfortable with crypto trading platforms.
• High-net-worth individual targeting: Interest-based segments captured personal finance and investment audiences with significant investable assets.
• Retargeting capability: Behavioural retargeting re-engaged users who visited registration pages without completing sign-up.
• CPA-based optimisation: Campaigns optimised toward verified new account registrations from day one.

• Total de Conversiones: 3,140
• Total de Impresiones: 4,803,226
• Total de Clics: 8,928

• Precisión de la Segmentación Web3: Utilizando la segmentación Web3 de Blockchain-Ads, la campaña pudo alcanzar a usuarios que comerciaban activamente en plataformas competidoras a través del análisis de contratos inteligentes
• Priorización de Prospectos de Alto Valor: Clasificar a los usuarios según sus actividades on-chain ayudó a priorizar prospectos de alto valor que probablemente realizarían depósitos iniciales
• Retargeting Estratégico: Re-enganchar a usuarios que hicieron clic pero no se registraron también ayudó a aumentar el número de nuevos registros

La campaña de Mercado Bitcoin demostró la efectividad de la segmentación Web3 para reducir los costos de adquisición de usuarios mientras aumentaba la eficiencia. Los exchanges centralizados pueden usar este enfoque para alcanzar usuarios con actividades on-chain comprobadas, para aumentar los primeros depósitos o para atraer más usuarios. Blockchain-Ads permitió un alcance preciso a inversores de alta intención, y los exchanges pueden aprovechar esto.