Mercado Bitcoin案例研究

Mercado Bitcoin needed to grow its registered user base efficiently within a 30-day window, targeting crypto-active individuals already familiar with centralised exchange platforms.

Two challenges shaped what that required:

• Audience quality: Reaching users likely to deposit required targeting active CEX users and token swappers, not broad financial audiences with no crypto trading history.
• Conversion drop-off: A segment of high-intent users visited registration pages but did not complete sign-up. Re-engaging this cohort was essential to maximising acquisition efficiency.

Standard paid acquisition was unavailable. Google and Meta restrict crypto exchange advertising across Mercado Bitcoin's Latin American markets. Mercado Bitcoin needed a network with verified crypto-native audiences and the targeting precision to reach active traders already using competing platforms.

Blockchain-Ads provided the infrastructure to reach high-intent crypto users and re-engage drop-off segments efficiently through four capabilities:

• CEX user and token swapper targeting: Campaigns reached users with verified exchange activity and on-chain swap behaviour, ensuring prospects were already comfortable with crypto trading platforms.
• High-net-worth individual targeting: Interest-based segments captured personal finance and investment audiences with significant investable assets.
• Retargeting capability: Behavioural retargeting re-engaged users who visited registration pages without completing sign-up.
• CPA-based optimisation: Campaigns optimised toward verified new account registrations from day one.

• 总转化数：3,140
• 总展示次数：4,803,226
• 总点击次数：8,928

• Web3定向精准度：通过使用Blockchain-Ads的Web3定向技术，活动能够通过智能合约分析触达在竞争平台上积极交易的用户
• 高价值潜在客户优先级：根据用户的链上活动对其进行分类，有助于优先考虑可能进行初始存款的高价值潜在客户
• 战略性重定向：重新吸引点击但未注册的用户也有助于增加新注册数量

Mercado Bitcoin的活动证明了Web3定向技术在降低用户获取成本同时提高效率方面的有效性。中心化交易所可以使用这种方法来触达具有经过验证的链上活动的用户，以增加首次存款或吸引更多用户。Blockchain-Ads实现了对高意向投资者的精准触达，交易所可以利用这一点。