Mercado Bitcoin
CASE STUDY
新用户注册数：3,140人 | ROAS 3.1倍 | CPA $7.96
3,140
新用户注册数
25,000 美元
广告支出
$7.96
ROAS
7.96 美元
CPA
Company
Mercado Bitcoin
Campaign Type
用户获取
Industry
金融
Case Timeline
30天
Strategy
利用Web3定向技术实现高效用户获取
Mercado Bitcoin作为拉丁美洲最大的加密货币交易所，希望通过利用定向数字广告来扩大其用户基础。该平台的目标是在保持在巴西加密货币市场竞争优势的同时，高效地获取新用户。通过使用Blockchain-Ads的先进Web3定向功能，Mercado Bitcoin成功地大幅推动了用户注册增长。
活动概述
Mercado Bitcoin为用户获取活动分配了25,000美元预算，为期30天。该活动专注于将对加密货币感兴趣的个人转化为平台的活跃用户。
- 预构建Web3受众定向：根据链上活动模式定向ETH持有者、BTC持有者和DeFi交易者
- 钱包定向：向表现出频繁交易行为的MetaMask和Trust Wallet用户投放广告
- 投资组合余额筛选：专注于持有1,500美元至10,000美元加密资产的钱包
- 重新定向：通过动态创意重新吸引点击但未注册的用户
Results
- 3,140个新用户注册
- 4,803,226次展示
- 8,928次点击
Why It Worked
通过使用Blockchain-Ads的Web3定向投放，活动能够触达通过智能合约分析在竞争平台上积极交易的用户。此外，根据用户的链上活动对其进行分类，有助于优先考虑可能进行初始存款的高价值潜在客户。重新吸引点击但未注册的用户也有助于增加新注册数量。
Conclusion
Mercado Bitcoin的活动证明了Web3定向投放在降低用户获取成本同时提高效率方面的有效性。中心化交易所可以使用这种方法来触达具有经过验证的链上活动的用户，以增加首次存款或吸引更多用户。Blockchain-Ads实现了对高意向投资者的精准触达，交易所可以利用这一点。
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