脑边

CASE STUDY

脑边

曝光量：200 万 | 点击量：10,039 次 | 转化次数（注册）：1,244 | 每次转化费用：8.04 美元

10,000 美元

广告支出

1,244

转化率（注册）

10,039

点击次数

2 百万

印象

Company

脑边

Campaign Type

Industry

加密货币

Case Timeline

30 天

Strategy

使用自定义受众群体和重定向广告系列实现1,244次注册，转化率为12.39％。

Brainedge是一个创新的教育平台，为完成课程的用户提供加密货币奖励。该公司在吸引新用户使用其独特的学习赚钱模式方面面临挑战。他们利用Blockchain-Ads的高级定位功能来成功开展用户获取活动，实现了可观的转化率和具有成本效益的用户注册。

活动概述

凭借10,000美元的广告支出预算，Brainedge旨在利用通过学习获得加密货币奖励的吸引力来增加其教育平台的用户注册量。该活动的主要目标是实现新用户注册的高转化率

战略

Brainedge 将精确的 Web3 定位与重定向相结合，以吸引对加密教育感兴趣的用户：

Web3 受众定位： 自定义建立以前参与过教育平台或参与过类似学习赚钱计划的用户受众
重定向活动： 使用量身定制的关于通过课程完成赚取加密货币的消息，重新吸引了与广告互动但未注册的用户。
价值驱动的消息： 广告强调了教育和加密奖励的双重好处，吸引了同时寻求知识和经济激励的用户。

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Results

该活动取得了非凡的业绩，每股收益为8.04美元：

新注册用户： 1,244
转化率： 12.39%
印象： 2 百万
点击次数： 10,039

Brainedge取得了令人印象深刻的转化率，这表明通过学习赚钱的概念在目标受众中引起了极大的共鸣。这一成功凸显了 Web3 通过将学习与经济回报相结合来改造教育平台的潜力。

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Inactive-State

Active State

Why It Worked

精度：以 DeFi/PlaytoEarn 用户为目标，确保了能够接触到已经受到加密激励措施激励的受众。
效率：重定向犹豫不决的用户，最大限度地提高预算效率。
清晰度：消息直接将学习成果与加密奖励联系起来，引起目标人群的共鸣。

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Conclusion

Brainedge的活动展示了定向广告在Web3领域的有效性。通过利用区块链广告的平台功能并专注于独特的价值主张，Brainedge成功地吸引了大量新用户使用他们的教育平台。该案例研究表明了加密货币行业创新教育模式的潜力，以及执行良好、有针对性的广告活动的力量。

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