Flare Network
CASE STUDY
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Flare Network

5,210名代币持有者 | 平均代币金额$39.12 | CPA $11.52 | CTR 0.85% | ROAS 3.40x

5,210
代币持有者
$39.12
平均代币金额
$11.52
CPA
3.40x
ROAS
Company
Flare Network
Campaign Type
代币持有者获取
Industry
第一层 (L1) 区块链
Case Timeline
30天
Strategy

使用超精准定向Web3活动和粒度定向来推动FLR代币采用。

Flare是一个基于EVM的第一层区块链,旨在通过提供对其他链和互联网高完整性数据的去中心化访问来增强区块链实用性。他们希望增加代币持有者基数并推广其原生代币FLR的采用。Flare利用Blockchain-Ads有效地实现了这些目标。

活动概述

此活动旨在通过利用有针对性的广告策略来吸引新的代币持有者。在30天内花费$60,000的广告费用,Flare寻求在Web3社区内最大化可见性和参与度。主要目标是吸纳新的FLR代币持有者,同时展示其平台的实用性。

策略

  • Web3受众定向:使用预先构建的加密货币精通用户受众,如ETH持有者、区块链技术和DeFi爱好者、DeFi交易者、Web3原生用户和稳定币持有者。
  • 钱包定向:针对Metamask和Coinbase等热门钱包的用户,以确保相关性。
  • 链上定向:由于与Flare基于EVM的基础设施的兼容性,优先考虑与DeFi项目进行交易的以太坊用户。
  • 投资组合余额分段:针对余额为$1,500–$10,000的钱包,以吸引可能与FLR代币交互的投资者。
  • 重新定向和优化:重新吸引之前与广告互动的用户,以获得更好的转化率。

Results

  • 展示次数:2,703,221
  • 点击次数:23,010
  • 获得的代币持有者:5,210
  • 获得的代币金额:$203,800
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Inactive-State
Active State

Why It Worked

  1. 精准的Web3定向:活动使用Blockchain-Ads的先进定向工具,达到了非常相关的加密货币爱好者和投资者受众。
  2. 专注EVM兼容性:突出Flare基于EVM的基础设施在熟悉类似生态系统的以太坊用户中产生了共鸣。
  3. 成本效率:活动通过结合优化的定向和重新定向策略,实现了较低的获客成本(CPA)。
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Conclusion

通过利用Blockchain-Ads的Web3定向功能,Flare成功吸纳了5,200多名新代币持有者,显著增加了代币采用率。这证明了精准定向在推动区块链项目增长方面的有效性。

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