第三代广告技术

钱包定位技术

链上行为分析

兴趣图分割

根据特定的加密货币持有者的数字钱包和交易历史记录联系他们

与按受众经过验证的区块链活动和投资进行分类的受众建立联系

与根据受众展示的在线互动和偏好进行分类的受众建立联系

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我们的产品

收集数据

Blockchain-Ads DMP 对我们合作伙伴网络中的每位网站访问者进行概要分析，捕获传统的数据点和钱包地址，以建立独特的跨平台数字足迹。
‍
所有数据均使用多方计算和加密加密进行匿名处理。

Illustration of how Blockchain-Ads data management platform works for blockchain and traditional advertising

Precision Advertising At Scale

Serve Native, Video, Display and In-App Ads to over
67M+ pre-built audiences across 10,000+ websites and apps.
‍
Target users by interest, behavior, and on-chain activity, powered by our 3rd Gen Ad Tech algorithm

Illustration of Blockchain-Ads display advertising capabilities with a lady (illustrating a user) holding her phone and different examples of ads in the background

Measure Performance

Track user behavior from website visits to on-chain transactions in a single view.

Full user journey visibility, connecting off-chain activity with on-chain actions

An laptop showing Blockchain-Ads analytics dashboard illustrating performance measurement

它是如何运作的

How it works

1

它是如何运作的

数据收集

每当用户将钱包连接到我们的数据提供商/发布商时，就会为其设备分配一个匿名 ID

An illustration of how Blockchain-Ads data collection works with logos of major data providers

Uniswap's interface showing different wallets including Trust, MetaMask, WalletConnect, and Coinbase Wallet

2

Segment Audience

How it works

Segment Audience

Blockchain-Ads index 82 blockchains dynamically and categorize people based on their wallet address holdings and activity

Blockchain-Ads index 82 blockchains dynamically and categorize people based on their wallet address holdings and activity

An image showing different audience segments that can be targeted using Blockchain-Ads

Screenshot of a typical audience data in Blockchain-Ads used in segmenting users into different intent buckets

Screenshot of a typical audience data in Blockchain-Ads used in segmenting users into different intent buckets

3

How it works

Display Highly
personalized Ads

Show highly relevant ads. Ex. DeFi users will see DeFi related ads, Gamers will get Gaming related ads

Display Highly personalized Ads

Show highly relevant ads. Ex. DeFi users will see DeFi related ads, Gamers will get Gaming related ads

Illustration of Blockchain-Ads display advertising capabilities with a lady (illustrating a user) holding her phone and different examples of ads in the background

A phone screen showing a typical Blockchain-Ads personalized ad creative

A phone screen showing a typical Blockchain-Ads personalized ad creative

Bitcoin chart dashboard representing the ability to advertise to crypto trader audiences

吸引最高价值的受众

人们通过中心化和去中心化交易所积极购买、出售和分析加密资产。

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Axie Infinity mobile ad with colorful Axies, bold ‘PLAY NOW’ CTA, and ‘Free Axies’ banner.

吸引最高价值的受众

玩家使用代币、NFT 或钱包参与基于区块链的游戏进行互动和进步。

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Uniswap's interface showing different wallets including Trust, MetaMask, WalletConnect, and Coinbase Wallet

吸引最高价值的受众

人们与去中心化协议进行互动，以跨多个链进行交易、贷款、质押或产生收益。

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Screenshot of MetaWin, showing advertisers can target users interested in crypto casinos

吸引最高价值的受众

加密用户使用代币或稳定币在体育、赌场或预测市场上下注。

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效果最高的广告格式

智能显示屏

Achieving 25% higher conversion rates than generic display ads.

本地人

驾驶 18% 更高的购买意图和 30% 点击率高于传统的展示广告。

视频

95% 可见度和 1.8 倍 比静态广告更好的品牌召回率。

应用程序内的

4x 更高的参与率和 2x 与标准网络广告相比，留存率更高。

Highest Performing Ad Formats

Driving 18% higher purchase intent and 30% higher CTR than traditional display ads.

4x higher engagement rate and 2x better retention rate compared to standard web ads.

Achieve 25% higher conversion rates than generic display ads.

95% viewability rates and 1.8x better brand recall than static ads.

Native

Driving 18% higher purchase intent and 30% higher CTR than traditional display ads.

In-app

4x higher engagement rates and 2x better retention compared to standard web ads.

Smart display

Achieving 25% higher conversion rates than generic display ads.

Video

95% viewability rates and 1.8x better brand recall than static ads.

立即开始

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