Crudo协议
CASE STUDY
844,919次展示 | CTR 2.54% | 1,369名预售持有者 | CPA $21.94 | ROAS 5X
1,369
获得的预售持有者
21.94 美元
CPA
2.54%
CTR
5X
ROAS
Company
Crudo协议
Campaign Type
代币预售
Industry
能源交易
Case Timeline
30天
Strategy
构建自定义受众并利用精细定向来推动高预售转化。
Crudo协议运营着一个基于区块链的能源交易平台，该平台将石油储备和可再生能源资产代币化，通过去中心化智能合约实现分割所有权。项目所有者寻求通过有针对性的广告活动来推动其代币预售。本案例研究探讨了Crudo协议如何利用Blockchain-Ads平台来接触潜在投资者并推动其代币预售的参与。
活动概览
Crudo协议投资了30,000美元用于一项旨在推广其代币预售的综合广告活动。为期30天的活动专注于为$CRUDO预售活动吸引潜在投资者。
策略
活动团队采用了遵循3阶段广告漏斗的创意序列：教育性 → 社会证明 → 紧迫性。他们采用了以下Web3定向参数来确保其信息得到有效传达：
- Web3受众定向：构建曾经参与过代币预售或首次代币发行（ICO）的用户自定义受众
- 竞争对手定向：跟踪与能源代币平台（包括PowerLedger和WePower）互动的用户，以转化环保意识投资者。
- 投资组合余额：定向拥有1,500美元至10,000美元投资组合余额的用户，以吸引可能在预售中购买的投资者。
- 重定向：利用重定向功能重新吸引那些表现出初始兴趣但未完成预售流程的用户
Results
- 1,369次代币购买完成
- $CRUDO销售产生152,342美元
- Web3平台总计844,919次展示
- 预售门户21,494次点击
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Why It Worked
- 精准定向：钱包历史记录和链活动数据的结合识别出最有可能参与早期阶段项目的投资者。
- 平台网络效应：Blockchain-Ads对超过1200万个已分析的Web3用户的访问使得高效扩展成为可能。
- 重定向策略：利用Blockchain-Ads的重定向功能，团队识别并重新吸引了那些放弃预售流程的潜在客户，通过紧迫性导向的CTA，将转化率提高了38%。
Conclusion
这只是Crudo协议在Blockchain-Ads上运行的活动之一。Crudo协议的活动展示了区块链领域定向广告的潜力。它显示了如何使用专业广告平台来接触和吸引正确的受众可以为任何加密项目提供出色的结果。
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