GetReel33
CASE STUDY
转化存款总额：194,800美元 | 点击率 1.68% | CPA 17.06美元 | ROAS：6.49倍
194,800美元
转化存款总额
1,758
新预售持有者
17.06美元
CPA
6.49倍
ROAS
Company
GetReel33
Campaign Type
代币预售
Industry
音乐
Case Timeline
30天
Strategy
利用精细定向和音乐NFT受众来推动代币购买。
GetReel33是一个基于区块链的平台，使用内容性能代币（CPT/NFT 3.0）对音乐版权进行代币化，使投资者能够从与热门歌曲相关的流媒体收入中盈利。为了推广他们的代币预售，他们需要精准的Web3定向，以接触精通加密货币的投资者和积极参与DeFi和NFT生态系统的高价值钱包持有者。GetReel33利用Blockchain-Ads平台来推动其新兴娱乐专注的加密货币项目的预售参与，在活动期间实现了1,898个代币购买。
活动概述
该活动旨在推广 GetReel33的代币预售并在Web3生态系统内吸引潜在投资者。以 30,000美元的预算，活动在30天内针对利基市场受众。主要目标是最大化可见性并推动代币预售转化。
策略
- Web3受众定向： 利用NFT收藏者、DeFi交易者和区块链游戏玩家的预建受众。
- 投资组合余额： 针对投资组合余额在$1,500-$10,000的用户
- 竞争对手定向： 追踪持有Audius娱乐/音乐代币并与音乐NFT平台进行交易的用户。
- 链上定向： 专注于持有音乐/娱乐NFT并与像Opulous这样的版税分享协议进行交易的用户。
- 重新定向： 重新吸引与预售着陆页互动但未转化的用户。
Results
以每次获取成本17.06美元，活动取得了以下出色的成果：
- 新预售持有者：1,758
- 转化存款总额：194,800美元
- 曝光量：1,670,821
- 广告点击量：28,070
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Why It Worked
- 受众对齐： 专注于对娱乐NFT具有已证实兴趣且具有中级投资能力的用户
- 链特定消息传递： 为熟悉代币发布的以太坊用户量身定制创意内容
- 转化优化： 基于钱包活动数据的实时出价调整使发布后ROI提高22%
Conclusion
GetReel33的代币预售活动充分证明了Blockchain-Ads高级定向功能和强大的网络覆盖能力如何为Web3项目带来影响力显著的成果。通过利用精准的受众细分和优化策略，GetReel33成功地实现了近6000次预售转化，同时在加密货币社区内获得了广泛的可见性。
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