getReel33
CASE STUDY
转换存款总额：194,800美元 | 点击率1.68％ | 每股收益17.06美元 | 广告支出回报率：6.49倍
194,800 美元
转换存款总额
1,758
新的预售持有人
17.06 美元
注册会计师
6.49 倍
咆哮
Company
getReel33
Campaign Type
代币预售
Industry
音乐
Case Timeline
30 天
Strategy
利用精细定位和音乐 NFT 受众来增加代币购买量。
getReel33是一个区块链驱动的平台，它使用内容性能代币（CPT/NFT 3.0）对音乐版权进行代币化，使投资者能够从与流行歌曲相关的流媒体收入中获利。为了促进代币预售，他们需要精确的Web3定位，以吸引精通加密货币的投资者和积极参与DeFi和NFT生态系统的高价值钱包持有者。GetReel33利用区块链广告的平台推动其新兴的以娱乐为重点的加密货币项目的预售参与度，在活动期间共购买了1,898枚代币。
活动概述
该活动旨在促进Getreel33的代币预售，并吸引Web3生态系统中的潜在投资者。该活动的预算为30,000美元，在30天内针对的是利基受众。主要目标是最大限度地提高知名度并推动代币预售转换。
战略
- Web3 受众定位： 充分利用 NFT 收藏家、DeFi 交易者和区块链游戏玩家的预建受众。
- 投资组合余额： 投资组合余额为1,500-10,000美元的目标用户
- 竞争对手的目标： 追踪持有娱乐/音乐代币 Audius 并与音乐 NFT 平台进行交易的用户。
- 链上定位： 专注于持有音乐/娱乐 NFT 并使用 Opulous 等版税共享协议进行交易的用户。
- 重定向： 与预售登录页面互动但未进行转化的重新参与的用户。
Results
该活动以每笔收购成本为17.06美元，取得了以下突出成果：
- 新增预售持有人：1,758
- 转换存款总额：194,800美元
- 曝光量：1,670,821
- 广告点击量：28,070
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Why It Worked
- 受众群体的调整： 专注于对娱乐 NFT 和中端投资能力表现出兴趣的用户
- 特定链条消息: 为熟悉代币发行的以太坊用户量身定制的创意
- 转换优化：基于钱包活动数据的实时出价调整在发布后将投资回报率提高了22％
Conclusion
GetReel33 的代币预售活动展示了区块链广告的高级定位功能和强大的网络覆盖范围如何为 Web3 项目带来有影响力的结果。通过利用精确的受众细分和优化策略，getReel33成功推动了近6000次预售转换，同时在加密社区中获得了广泛的知名度。
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