Base
CASE STUDY
Base 案例研究
42,000
引入的开发者
$8.5M+
生态系统增长
1,847
活跃项目
73%
开发者留存率
Company
Base
Campaign Type
用户获取
Industry
加密货币与 Web3
Case Timeline
120 天
Strategy
通过 Layer 2 基础设施优势针对区块链开发者和 Web3 构建者，通过以开发者为中心的活动和资助计划推动生态系统采用。
活动概述
Base 是 Coinbase 的 Layer 2 区块链平台，用于可扩展的 Web3 开发。该活动旨在将新的区块链开发者引入其生态系统。Base 在 120 天内投资了 320 万美元，以构建一个繁荣的 dApp 生态系统。
策略
以开发者为中心的生态系统策略包括：
- 受众定向：针对 DeFi 协议用户、拥有持有 ETH 的活跃钱包的 Web3 原生用户以及多链用户，旨在吸引积极构建 Layer 2 解决方案的人。
- 广告创意信息：活动广告创意强调了 Ethereum 兼容性、低费用以及 Coinbase 机构支持，以确保可靠的开发。信息还强调了开发者资助、黑客松奖金和生态系统资助，以激励采用。
- 技术社区参与：通过 GitHub、Discord 和论坛接触开发者，这些地方是区块链构建者协作的场所。
Results
- 引入的开发者：42,000 个经过验证的区块链开发者账户
- 生态系统增长：开发者生态系统资助和赠款 850 万美元
- 活跃项目：部署的智能合约和 dApp 1,847 个
- 开发者留存率：每月活跃开发参与率 73%
- 曝光次数：在 Web3 和开发者平台上 5,640 万次
Why It Worked
- 开发者优先定向：接触活跃的区块链开发者和智能合约构建者确保了高质量的生态系统参与，月留存率达 73%
- 基础设施优势：强调 Base 的 Ethereum 兼容性、低费用和 Coinbase 支持吸引了寻求可靠 Layer 2 基础设施的开发者
- 生态系统激励：突出资助计划、黑客松和开发者支持为平台迁移和新项目开发创造了强大动机
Conclusion
Base 的开发者生态系统扩展展示了通过基础设施机会针对区块链开发者的力量。该活动通过强调 Layer 2 可扩展性和生态系统资助，实现了卓越的开发者采用。这种方法证明了 Layer 2 平台可以通过全面的策略成功竞争开发者的关注。
Success Stories
What success looks like
+8,000
Users
GALA gained 8,000 users and 2.4x revenue-to-ad-spend by targeting Web3 natives with Ethereum and Polygon-based campaigns.
GALA - User Acquisition
Read more11,000+
Token Holders
SPACE acquired 75,000 players and minted 11,000 NFTs by targeting active $MATIC holders with wallet-based Web3 ads.
SPACE - User Acquisition
Read more3x
ROI
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Palmswap secured $1.8M in presale campaigns by drawing 1,243 investors with targeted tiered discounts and referral incentives.
Palmswap - Token holder
Read more5.4x
ROAS
Metacade raised $162,000 from 4,060 investors using Ethereum wallet targeting and P2E messaging, achieving a 5.4x ROAS.
Metacade - Token Presale
Read more+23%
ARPU
PlayZap onboarded 1,250 paid gamers and boosted ARPU by 23% by targeting high-value wallet users with P2E incentives.
PlayZap - User Acquisition
Read more
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280%
ROI since 2019
“Binance is a leading crypto exchange trusted by millions of traders globally. To penetrate the APAC market, they ran”
Binance - User Acquisition
Read more280%
ROI since 2019
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OKX, a leading crypto wallet platform, used Web3 hyper-targeting and segmentation to boost global user acquisition and trading volume.
OKX - High value traders acquisition
Read more280%
ROI since 2019
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Coinbase, a leading cryptocurrency exchange, sought to expand its presence in the Southeast Asian market.
Coinbase - Trading-user acquisition
Read more280%
ROI since 2019
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Crypto.com is a leading cryptocurrency exchange platform offering a wide range of digital asset services.
Crypto.com - User Acquisition Campaign
Read more280%
ROI since 2019
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Compound, a popular DeFi lending platform, wanted to boost activity on the Arbitrum network.
Compound - User Acquisition Campaign
Read more