Base Case Study
Targeted blockchain developers and blockchain builders with Layer 2 infrastructure benefits, driving ecosystem adoption through developer-focused campaigns and grant programs.
Campaign Overview
Base is Coinbase's Layer 2 blockchain platform for scalable crypto development. The campaign aimed to onboard new blockchain developers to their ecosystem. Base invested $3.2M over 120 days to build a thriving dApp ecosystem.
Strategy
The developer-focused ecosystem strategy encompassed:
- Audience Targeting: Targeted Defi Protocol Users, crypto natives with active wallets holding ETH, and also Multi-chain users, aiming to attract people actively build Layer 2 solutions.
- Ad Creative Message: The campaign ad creatives emphasized Ethereum compatibility, low fees, and Coinbase institutional backing for reliable development. The message also highlighted developer funding, hackathon prizes, and ecosystem grants to incentivize adoption.
- Technical Community Engagement: Reached developers through GitHub, Discord, and forums where blockchain builders collaborate.
Results
- Developers Onboarded: 42,000 verified blockchain developer accounts
- Ecosystem Growth: $8,500,000 in developer ecosystem funding and grants
- Active Projects: 1,847 deployed smart contracts and dApps
- Developer Retention: 73% monthly active development participation
- Impressions: 56.4 million across blockchain and developer platforms
Execution
- Developer-First Targeting: Reaching active blockchain developers and smart contract builders ensured high-quality ecosystem participation with 73% monthly retention
- Infrastructure Advantage: Emphasizing Base's Ethereum compatibility, low fees, and Coinbase backing appealed to developers seeking reliable Layer 2 infrastructure
- Ecosystem Incentives: Highlighting grant programs, hackathons, and developer support created strong motivation for platform migration and new project development
Insights & Learnings
Base's developer ecosystem expansion demonstrates the power of targeting blockchain developers with infrastructure opportunities. The campaign achieved exceptional developer adoption by emphasizing Layer 2 scalability and ecosystem grants. This approach proves Layer 2 platforms can successfully compete for developer mindshare through comprehensive strategies.
Success Stories
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8,000
Active Users
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