OKX Case Study

3,095

Total Conversions

$1,160,653

Transaction Volume

$14.50

Cost Per Acquisition

8.45x

Return on Ad Spend

Company

OKX

Campaign Type

High-Value Trader Acquisition

Industry

Cryptocurrency Exchange

Case Timeline

60 days

Strategy

Hyper-targeted Web3 campaigns, detailed targeting, and attractive bonus offers ensured platform growth.

OKX, a leading cryptocurrency wallet platform, employed Web3 hyper-targeting and advanced segmentation to scale global user acquisition and increase trading volume. The campaign focused on building retargeting audiences while optimizing engagement, conversions, and customer acquisition costs across target markets.

Campaign Overview

OKX's marketing partner team leveraged Blockchain-Ads' advanced targeting technologies to precisely reach high-value potential traders worldwide. The campaign's primary goal was to drive new user registrations and complete KYC verification. With an advertising budget of $45,500, they ran the campaign over 60 days, continuously optimizing performance and carefully tracking key metrics.

Strategy

The campaign utilized multiple Web3 targeting parameters to reach the target audience based on wallet and blockchain network targeting, focusing on the following specific segments:

Web3 Audience Targeting: Using ready-made audiences of DeFi traders, high-value players, financial users, holders of BTC, ETH, and stablecoins.
Wallet Targeting: Targeting users of competitor wallets such as Binance, Metamask, Trust, and Coinbase, as well as existing OKX users.
Portfolio Balance: Concentrating on users with balances from $1,500 to $10,000.
Competitor Smart Contracts: Targeting users interacting with smart contracts of other crypto wallets and decentralized exchanges.
Retargeting Campaigns: Re-engaging users who showed interest in OKX but hadn't yet completed KYC verification or started trading, with personalized incentive offers.

For the campaign, the OKX team also used these attractive tactics for effective advertising:

Register and complete KYC to receive a Mystery Box (worth up to $10,000)
Register, deposit, and trade to win vouchers
Get up to 15 USDT in contract vouchers

Results

The campaign achieved impressive results:

Attracted 3,095 high-value traders
Generated $1,160,653 in transaction volume

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Inactive-State

Active State

Why It Worked

Precise Web3 and Wallet Targeting: Focus on high-value cryptocurrency holders and competitor users resulted in attracting 3,095 traders with $1.16M transaction volume.
Strategic Incentives: Mystery boxes and vouchers motivated registrations, deposits, and trading activity among the target audience.
Focus on Competitor Smart Contracts: Effective behavioral ad placements converted active decentralized exchange users into OKX traders.

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Conclusion

The OKX campaign demonstrates how utilizing Blockchain-Ads' hyper-targeted Web3 advertising tools can deliver measurable results in user acquisition and trading activity. By combining advanced segmentation, wallet and blockchain targeting, and strategic retargeting, OKX successfully reached high-value prospects and drove meaningful actions such as KYC completion and first trades.