OKX Case Study
Campaign Overview
OKX, a leading cryptocurrency exchange platform, employed precise behavioral targeting and strategic audience segmentation to scale global user acquisition and increase trading volume. The campaign ran over 60 days with a $45,500 advertising budget, continuously optimizing performance and tracking key conversion metrics.
Strategy
The campaign focused on converting high-value prospects while optimizing engagement, conversions, and customer acquisition costs across target markets.
- Audience Targeting: Targeted CEX users and DeFi protocol users interested in investing and forex trading to reach active cryptocurrency traders seeking advanced trading platforms.
- Incentive Strategy: Implemented compelling registration bonuses including Mystery Boxes worth up to $10,000 and trading vouchers up to 15 USDT.
- Retargeting Optimization: Re-engaged interested prospects who hadn't completed KYC verification with personalized incentive offers.
For the campaign, the OKX team also used these attractive tactics for effective advertising:
- Register and complete KYC to receive a Mystery Box (worth up to $10,000)
- Register, deposit, and trade to win vouchers
- Get up to 15 USDT in contract vouchers
Results
The campaign achieved impressive results:
- Attracted 3,095 high-value traders at $14.50 CPA
- Generated $1,160,653 in transaction volume
- Achieved 25.5x ROAS with strategic targeting
Execution
- Precision Behavioral Targeting: CEX users and DeFi protocol users targeting attracted qualified traders with proven trading experience.
- Strategic High-Value Focus: Portfolio balance targeting ensured campaigns reached prospects capable of generating substantial transaction volume.
- Compelling Incentive Structure: Mystery boxes and trading vouchers motivated immediate registrations and first trading activities among prospects.
Insights & Learnings
The OKX campaign demonstrates how strategic behavioral targeting delivers measurable user acquisition and trading results. Precise audience segmentation focusing on active cryptocurrency traders generated exceptional conversion rates and transaction volumes. Strategic incentive alignment with target audience preferences drove both immediate registrations and sustained trading activity.
Reach 12M+
Engaged Web3 users across 10,000+ websites and 37 blockchains.
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8,000
Active Users
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