$7,000,000 added liquidity on a $100,000 (70X ROAS) ad spend by targeting high value DeFi investors and enthusiasts.
Built custom audiences and leveraged personalized funnel messaging to attract high-value investors.
Sommelier Finance, a decentralized finance (DeFi) platform, needed to attract high-value Defi investors to help boost their liquidity pools. To achieve this, the Sommelier Finance team ran a campaign using the Web3 targeting features on Blockchain-Ads. This case study showcases how targeted advertising and innovative technology led to exceptional results in investor acquisition and liquidity growth.
The Goal/Campaign Overview
The 90-day investor acquisition campaign was aimed at increasing liquidity in specific pools on the Sommelier platform with a monthly ad spend of $100,000. The primary goal was to identify and attract high-value DeFi investors with recent activity in other liquidity pools.
The Strategy
The Sommelier Finance marketing team optimized their Blockchain-Ads campaign to focus on these specific Web3 audiences and to employ a comprehensive funnel approach:
- Custom Audiences: Created bespoke audiences based on specific DeFi activities, such as frequent swaps, yield farming, or governance participation.
- On-chain Targeting: Focused on users interacting with major DeFi protocols and liquidity pools across Ethereum, Solana, Tron, Binance Smart Chain, Fantom, and Polygon.
- Comprehensive Funnel Approach: Built awareness, engagement, and acquisition through personalized messaging at each stage to maximize investor interest and conversions.
- Retargeting Campaigns: Re-engaged users who had shown interest but hadn't yet contributed to Sommelier's liquidity pools, offering tailored incentives to complete their investment.
Results
The campaign delivered exceptional outcomes for Sommelier Finance:
- New Investors: Over 10,000 new liquidity pool investors were acquired.
- Added Liquidity: More than $7,000,000 in new liquidity was generated.
- Return on Ad Spend (ROAS): An impressive 70x ROAS was achieved.
Why It Worked
- Targeting active DeFi investors with recent liquidity activity ensured high-value users, driving $7 million in added liquidity and 10,000 new investors.
- Multi-chain focus across Ethereum, Solana, and others maximized reach within key DeFi ecosystems, attracting diverse and engaged liquidity providers.
- Personalized funnel messaging at each stage increased engagement and conversions, delivering a 70x return on ad spend through tailored communication.
Conclusion
Sommelier Finance increased liquidity and investor base with the Blockchain-Ads platform, achieving a great ROI. In 90 days, Blockchain-Ads' Web3 audience targeting and a comprehensive marketing strategy helped Sommelier Finance attract over 10,000 new liquidity pool investors and add over $7 million in liquidity. This case study shows how investor targeting, funnel strategy, and personalized messaging can scale a DeFi project's user base and liquidity pools.
Success Stories
What success looks like
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