Metacade

Metacade needed to reach investors and gamers who would convert during a time-sensitive presale window. This is a segment that general advertising platforms cannot identify or target reliably.

Four obstacles defined what that required: 

• Platform restrictions: Google and Meta restrict token presale promotion, leaving no compliant path to crypto-native audiences at scale.
• Audience specificity: Metacade needed users with both gaming intent and on-chain investment behaviour, not one or the other.
• Presale urgency: The 30-day window required fast audience qualification and minimal wasted spend on low-intent users.
• Token awareness: $MCADE was an unknown asset to most audiences, requiring creatives that established both platform credibility and investment case simultaneously.

Standard gaming ad networks could reach gamers but not crypto-active investors. Standard financial ad networks could reach retail investors but not GameFi participants. Metacade needed a platform that held both segments in a single targetable inventory. Google and Meta offered no compliant route for token presale promotion in any market.

Blockchain-Ads provided that through four capabilities:

• On-chain investor targeting: Campaigns reached wallets with verified token purchase history and DeFi activity, not interest-based proxies.
• GameFi publisher inventory: The network covered Web3 gaming, Play-to-Earn, and crypto content environments where Metacade's dual audience was already active.
• Presale-optimised campaigns: Targeting was structured to prioritise high-intent converters within the 30-day presale window from day one.
• Global reach: The platform delivered qualified audiences across multiple regions without sacrificing on-chain targeting precision.

• 4,060 investors completed a $MCADE token presale purchase across 30 days.
• CPA: $7.39 per token investor acquired.
• ROAS: 5.4x on $30,000 in ad spend.
• Token sales volume: $162,000 generated during the presale window.
• Impressions: 1M+ delivered globally.
• CTR: 1.37% blended across all display formats.
• CPC: $2.18 blended across the full campaign.

The campaign launched globally across Web3 gaming and crypto investor publisher inventory. Display ads ran across multiple formats, including standard display and leaderboard units. 

Three creative angles ran simultaneously:

• A token investment angle positioning $MCADE as a smart gem opportunity.
• A platform utility angle highlighting the smart wallet and 80 partner games.
• An urgency angle warning users not to miss $MCADE before it exploded.

The objective was to identify which angle drove the lowest CPA among crypto-active wallet segments.

Data from Phase 1 identified crypto gamers with verified on-chain activity as the strongest converting segment. The token investment angle and the urgency angle outperformed the utility angle on conversion rate. Budget shifted toward these two creatives.

Two new angles were introduced targeting active GameFi participants:

• A prize and tournament angle promoting weekly competitions.
• A GameFi authority angle positioning Metacade as the fastest-growing GameFi and AI platform on Base.

The authority angle performed strongest among Base-active wallets new to the presale.

The campaign concentrated spend on the authority and urgency angles across Base-active and DeFi-active wallet segments. Retargeting layers re-engaged users who had viewed the presale page but not yet completed a token purchase. The urgency creative, "Don't Miss $MCADE, The Ultimate Gem to Explode," drove the highest retargeting conversion rate. The authority angle, "The Future of GameFi + AI," closed the campaign with the strongest daily investor acquisition volumes across global markets.