Metacade Case Study

4,060

Total Conversions

$162,000

Token Sales Volume

$7.39

Cost Per Acquisition

5.4x

Return on Ad Spend

Company

Metacade

Industry

Gaming

Duration

30 Days

Budget

Objective

Delivered targeted campaigns to Web3 gamers and retail investors.

Campaign Overview

Metacade, a pioneering platform in the Web3 gaming space, sought to amplify its token presale efforts for its native $MCADE token. They aimed to attract investors and gamers alike during its pre-sale phase. Leveraging Blockchain-Ads' advanced targeting capabilities, the campaign successfully generated significant engagement and conversions. The campaign focused on promoting the $MCADE token presale with a $30,000 budget over 30 days.

Strategy

The primary goal was to boost token sales by reaching highly relevant audiences.

Audience Targeting: Strategically targeted Web3 gamers and play-to-earn gamers passionate about PC/Console gaming and mobile gaming, while simultaneously reaching retail investors and high-risk users seeking innovative blockchain opportunities.
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Creative Strategy: Developed engaging visuals highlighting Metacade's unique play-to-earn mechanics and community governance features.
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Campaign Optimization: Implemented real-time analytics for continuous targeting refinement and strategic retargeting campaigns.
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Platform Integration: Leveraged Blockchain-Ads' advanced targeting capabilities to maximize reach within relevant gaming and investment communities.

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Results

Presale Conversions: 4,060 investors bought the $MCADE token
Token Sales: $162,000
Impressions: 1,004,168
Clicks: 13,751

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Inactive-State

Active State

Why It Worked

The campaign's success can be attributed to several key factors:

Strategic Audience Alignment: Web3 gamers and retail investors perfectly matched Metacade's innovative gaming platform proposition.
Behavioral Precision: High-risk users and play-to-earn gamers demonstrated strong conversion potential for token presales.
Multi-Platform Appeal: PC/Console gaming and mobile gaming interests captured Metacade's diverse gaming ecosystem vision.

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Conclusion

Metacade's success showcases strategic audience targeting's power in Web3 gaming campaigns. Blockchain-Ads delivered precise targeting that connected innovative gaming platforms with engaged communities. This demonstrates how understanding audience behavior drives exceptional results in competitive markets.

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