Metacade
CASE STUDY
总光量:1,004,168 | 点击率(CTR):1.54% | 投资者:4,060 | 每一次购买成本(CPA):7.39 美元 | 广告支出回报率:5.4 倍
162,000 美元
代币/销量销售
7.39 美元
每次收取成本 (CPA)
4,060
投资者
5.4 倍
咆哮
Company
Metacade
Campaign Type
代币预售
Industry
博彩
Case Timeline
30 天
Strategy
使用超定向的 Web3 活动和精细定向来推销用户获取、代币销量。
Metacade是web3游戏领地域的开创性作品,它试图扩张了其原本的MCADE代币的代币预售力度。Metacade的使命是游戏玩家和区块链爱好者创建社区的街头机器,在预售阶段吸引引投资者和游戏玩家。利用区块链广告的高级定位功能,该活动成功地产生了大量的参与度和转化率。
活动概述
该活动侧重于推出 $MCADECOINS 的预售,30 天的预估价为 30,000 美元。主要目标是通过吸引web3游戏和投资域名与高度相关的受众来促进代币的销量。
战略
为了取消这些得来的成果,该活动采集了多方面的策略:
- Web3 受众定位: 使用了游戏赚钱(P2E)爱好者、区块链游戏玩家、NFT 收藏家和高价值玩家的预示受众。
- 连锁定位: 专注于以太坊用户,与 metacade 的区块链基础架构保持一致。
- 投资组合余额余额: 锁定余额在1,500美元至1万美元之内的人,以吸引认证真正的投资者。
- 广告创意: 开发了引擎人入胜的视觉效果和信息,重点介绍了 Metacade 的独家功能,例如边缘玩边机制、社区治理、社区治理,以及通过 Metagrants 进行创新。
- 优化和重定向: 使用实时分析来优化定位并重定向与广告互动,但尚有未转化的用户。
Results
- 预售转换: 4,060 名投资者购买了 $MCADE 代币了
- 代币销量: 162,000 美元
- 印象: 1,004,168
- 点击次数: 13,751
Why It Worked
该活动的成就可以归因于几个关键因子:
- 精准定位: 通过关注特定的 Web3 受众和钱包用户,这些广告吸引了他们最有可能的参考 Metacade 产品的精灵。
- 数据驱动的优化: 持续监控和调整广告效果确保,实现了转化目标的最大效率。
Conclusion
Metacade的代币预售活动展示了区块链广告平台在推广 web3 项目业务中的力量量。通过利物先锋的定位、能量和引擎人入胜的创意,Metacades成功地吸引了投资者和游戏玩家,加入了其生态系统。该研究的案例强度调了量身定制的策划如何参与竞争激烈的市场中有效促进区块链的激烈的竞争。
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