Metacade
CASE STUDY
Case Studies
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Metacade

总展示次数:1,004,168 | 点击率(CTR):1.54% | 投资者:4,060 | 获客成本(CPA):$7.39 | ROAS:5.4倍

$162,000
代币销售
$7.39
获客成本 (CPA)
4,060
投资者
5.4倍
ROAS
Company
Metacade
Campaign Type
代币预售
Industry
游戏
Case Timeline
30天
Strategy
使用超精准Web3活动和精细定向来推动用户获取和代币销售。

Metacade是Web3游戏领域的先驱平台,致力于加强其原生$MCADE代币的预售努力。秉承为游戏玩家和区块链爱好者打造社区驱动街机的使命,Metacade旨在在预售阶段吸引投资者和游戏玩家。借助Blockchain-Ads的先进定向功能,该活动成功产生了显著的参与度和转换率。

活动概览

该活动专注于推广$MCADE代币预售,预算为30,000美元,为期30天。主要目标是通过触达Web3游戏和加密投资领域的高度相关受众来促进代币销售。

策略

为了实现这些结果,该活动采用了多方面的策略:

  • Web3受众定向: 使用了边玩边赚(P2E)爱好者、区块链游戏玩家、NFT收藏家和高价值玩家的预构建受众。
  • 链定向: 专注于以太坊用户,与Metacade的区块链基础设施保持一致。
  • 投资组合余额: 针对余额在1,500美元至10,000美元之间的个人,以吸引认真的投资者。
  • 广告创意: 开发了引人入胜的视觉效果和信息,突出了Metacade的独特功能,如边玩边赚机制、社区治理以及通过Metagrants进行创新。
  • 优化和重定向: 使用实时分析来完善定向并重定向那些与广告互动但尚未转换的用户。

Results

  • 预售转换: 4,060名投资者购买了$MCADE代币
  • 代币销售: $162,000
  • 展示次数: 1,004,168
  • 点击次数: 13,751
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Inactive-State
Active State

Why It Worked

该活动的成功可以归因于几个关键因素:

  • 精准定向: 通过专注于特定的Web3受众和钱包用户,广告触达了最有可能与Metacade产品互动的人群。
  • 数据驱动的优化: 对广告表现的持续监控和调整确保了在实现转换目标方面的最大效率。
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Conclusion

Metacade的代币预售活动展现了Blockchain-Ads平台在推动Web3项目成果方面的强大力量。通过利用先进的定向功能和吸引人的创意,Metacade成功地将投资者和游戏玩家吸引到其生态系统中。这个案例研究强调了定制策略如何在竞争激烈的市场中有效推广基于区块链的倡议。

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