元战士
CASE STUDY
代币持有者增加了15%-收购活动
1,200
新代币持有者
758,000 美元
以美元购买的代币的价值
8.5 倍
广告支出回报率 (ROI)
89,176 美元
广告支出
Company
元战士
Campaign Type
代币持有者收购
Industry
加密游戏
Case Timeline
60 天
Strategy
使用超定向的 Web3 活动来提高代币持有者和社区参与度。
区块链格斗游戏MetaFighter希望促进其代币经济和社区参与。Gamety是为MetaFighter开展竞选活动的机构。该团队使用区块链广告开展了一项明智的活动,该活动将吸引更多的人持有代币,并在游戏中引起积极的轰动。通过瞄准正确的受众,他们的目标是巩固MetaFighter在竞争激烈的区块链游戏世界中的地位。
活动概述
Gamety的营销团队利用区块链广告的先进定位技术来吸引潜在的代币持有者和游戏爱好者。该活动的主要目标是增加MetaFighter代币持有者的数量,60天内的广告支出为89,176美元。
战略
该团队开展了一项超精细的广告活动,重点关注多个链上的 GameFi 受众、DeFi 用户和加密交易者。该活动采用了精确的定位方法:
- Web3 受众定位: 利用了 Web3 游戏玩家、DeFi 用户和区块链游戏爱好者的预建受众。
- 加密投资组合的目标: 持有各种游戏代币和NFT的目标用户,表明他们对区块链游戏感兴趣。
- 链上定位: 重点关注积极参与以太坊、币安智能链和Polygon的用户,尤其是那些拥有高GameFi交易量的用户。
- 重定向广告活动:重新参与了对MetaFighter表现出兴趣但尚未购买代币的用户,提供量身定制的激励措施。
竞选挂钩包括:
- “NFT 格斗游戏 | Dextools 上的 #1 | P2E $MF”
- “MetaFighter UNLEASHED | 玩赢$1000 | 下注并赚取 $MF”
- “免费游戏 | 区块链街头霸王 | 每月 1,000 美元奖金”
- “100 多位合作伙伴 | LP 锁定 1200 万英镑 | #1st on Dextools | $MF 代币直播”
- “为赚钱而战 | 低上限 450k | 即将推出手机游戏 | 赚取并购买 $MF”
Results
该活动取得了显著成果:
- 代币持有者: 从 7,500 增加到 8,700+
- 购买的代币的价值: 758,000 美元
- 积极的社区参与和情绪
Why It Worked
- 区块链广告的精确定位使MetaFighter能够吸引最有可能使用其平台的精通加密的游戏玩家。
- 像 “Stake & Earn $MF” 这样的游戏为休闲玩家和加密原生投资者提供了一致的激励措施,从而提高了采用率和流动性。
- 基于实时绩效数据的持续优化最大限度地提高了活动效果。
Conclusion
该项目的MetaFighter活动成功地增加了代币持有者,稳定了代币经济,并在社区内创造了积极的情绪。该活动的战略举措,包括利用当前势头、社交活动和社区参与,为其成功做出了贡献。
Success Stories
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Compound, a popular DeFi lending platform, wanted to boost activity on the Arbitrum network.
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