MetaFighter

MetaFighter Case Study

1,200

Total Conversions

$758,000

Token Value Purchased

$74.31

Cost Per Acquisition

8.5x

Return on Ad Spend

Company

MetaFighter

Industry

Crypto Gaming

Duration

60 Days

Budget

Objective

Targeted blockchain gamers and mobile gaming enthusiasts to drive token adoption and engagement.

Campaign Overview

MetaFighter, a blockchain fighting game, wanted to boost its token economy and community engagement. Gamety was the agency that ran the campaign for MetaFighter. The team used Blockchain-Ads to run a smart campaign that would attract more people to hold their tokens and create a positive buzz around the game.

Strategy

Audience Targeting: Targeted Blockchain Gaming Users and Web3 Gamers interested in PC/Console Gaming and Mobile Gaming to reach audiences invested in high-production gaming experiences with crypto rewards integration.
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Multi-Chain Approach: Focused campaigns across Ethereum, BSC, and Polygon networks to maximize reach within active gaming communities.
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Incentive-Driven Creative: Developed play-to-earn messaging emphasizing token rewards, staking opportunities, and competitive tournaments.
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Performance Optimization: Implemented continuous campaign refinement based on real-time engagement and conversion data.

Campaign hooks included:

"NFT Fighting Game | #1 on Dextools | P2E $MF"
"MetaFighter UNLEASHED | Play & Win $1000 | Stake & Earn $MF"
"Free to Play | Streetfighter of Blockchain | $1,000 Prize Monthly"
"100+ Partner | LPs locked for 12M | #1st on Dextools | $MF Token LIVE"
"Fight to Earn | LOW CAP 450k | Mobile game soon | EARN & BUY $MF"

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Results

The campaign achieved notable outcomes:

Token holders: increased from 7,500 to 8,700+
Value of token bought: $758,000
Positive community engagement and sentiment

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Inactive-State

Active State

Execution

Strategic targeting of Blockchain Gaming Users maximized reach among crypto-native gaming audiences most likely to adopt.
Play-to-earn messaging resonated with Web3 Gamers seeking profitable gaming experiences and token-based rewards systems.
Multi-platform gaming interest targeting captured both casual Mobile Gaming and serious PC/Console Gaming player segments effectively.

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Insights & Learnings

‍The MetaFighter campaign for the project successfully increased token holders, stabilized the token economy, and created positive sentiment within the community. The campaign's strategic initiatives, including leveraging current momentum, social campaigns, and community engagement, contributed to its success.

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