Impressions: 1,537,888 | Clicks: 52,345 | Users Acquired: 6,118 | CPA: $7.35
Ultra-targeted Web3 campaigns and retargeting to generate 1,566 wallet downloads.
Gashark is a gaming platform focused on delivering a seamless and engaging user experience. They wanted to acquire new users and expand their customer base. Here's how they used Blockchain-Ads to achieve this goal effectively.
Campaign Overview
Gashark launched a user acquisition campaign with a $45,000 advertising budget. The campaign aimed to attract new users to their platform within a 30-day timeframe. By leveraging Blockchain-Ads' advanced targeting capabilities, Gashark achieved significant reach and engagement.
Strategy
- Web3 Audience Targeting: Utilized pre-built audiences of high-value players, blockchain gaming enthusiasts, and sports betting audiences to ensure relevance.
- Wallet Targeting: Targeted users with Metamask, Trust, OKX, and Coinbase wallets, known for their active engagement in Web3 ecosystems.
- Portfolio Balance: Targeted users with wallet balances ranging from $1,500 to $10,000 to attract financially capable players.
- Retargeting and Optimization: Re-engaged users who interacted with ads but didn't initially convert, ensuring maximum ROI.
Results
- Impressions: 1,537,888
- Clicks: 52,345
- Users Acquired: 6,118
%20(1).gif)
%20(1).gif)
Why It Worked
- Precise Targeting: Leveraged Web3 audience segmentation and wallet targeting to reach highly relevant users.
- Optimized Engagement: Retargeting ensured that potential users who showed interest were re-engaged effectively.
- Efficient Budget Use: Achieved a low CPA of $7.35 while maintaining high conversion rates.
Conclusion
By utilizing Blockchain-Ads' advanced targeting tools and optimization features, Gashark successfully acquired over 6,000 new users at an efficient cost. This campaign highlights the power of Web3-focused advertising to drive user acquisition in the gaming niche.
Success Stories
What success looks like
.png)
.svg)
.png)
.png)
.png)
.png)
