Gashark

Gashark Case Study

6,118

Total Conversions

1,537,888

Total Impressions

3.4%

Click-Through Rate

$7.35

Cost Per Acquisition

Company

Gashark

Industry

Gaming

Duration

30 days

Budget

$45,000

Objective

Ultra-targeted blockchain campaigns and retargeting strategies delivered 6,118 new user acquisitions at an efficient $7.35 cost per acquisition.

Campaign Overview

Gashark is a gaming platform focused on delivering a seamless and engaging user experience. They wanted to acquire new users and expand their customer base. Here's how they used Blockchain-Ads to achieve this goal effectively.

Strategy

Gashark launched a user acquisition campaign with a $45,000 advertising budget. The campaign aimed to attract new users to their platform within a 30-day timeframe using this strategy:

Audience Targeting: Targeted blockchain Gamers and High Net Worth Individuals interested in PC/Console Gaming and Mobile Gaming to reach financially capable players invested in high-quality gaming experiences.
Strategic Budget Allocation: Distributed spend across high-converting audience segments to maximize user acquisition efficiency.
Cross-Platform Engagement: Deployed campaigns across multiple touchpoints to capture users at various stages of the gaming journey.
Performance Optimization: Implemented continuous campaign refinement and retargeting to maximize conversion rates and ROI.

Results

Total Conversions: 6,118
Total Impressions: 1,537,888
Total Clicks: 52,345
Click-Through Rate: 3.4%
Cost Per Acquisition: $7.35

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Inactive-State

Active State

Execution

Why It Worked

Precise Targeting: Leveraged crypto audience segmentation and wallet targeting to reach highly relevant users.
Optimized Engagement: Retargeting ensured that potential users who showed interest were re-engaged effectively.
Efficient Budget Use: Achieved a low CPA of $7.35 while maintaining high conversion rates.
Platform Expertise: Blockchain-Ads' specialized crypto advertising capabilities delivered superior performance for gaming sector user acquisition.

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Insights & Learnings

By utilizing Blockchain-Ads' advanced targeting tools and optimization features, Gashark successfully acquired over 6,000 new users at an efficient cost. This campaign highlights the power of blockchain-focused advertising to drive user acquisition in the gaming niche.