Aradena Games

Aradena Games Case Study

Total Sign-Ups

5,000

Total Active Players

Cost Per Active Player

10,000

Return on Ad Spend

Company

Aradena Games

Industry

Gaming

Duration

30 Days

Budget

$20,000

Objective

Leveraged targeted gaming audiences with personalized play-to-earn messaging for optimal acquisition results.

Campaign Overview

Aradena Games, a pioneering Web3 gaming platform for desktops, faced limited options for desktop app advertising and a tight launch window. Aradena needed a targeted approach to reach native Web3 users, drive sign-ups, and boost token sales at their Token Generation Event (TGE). Here's how Aradena's marketing team used the Blockchain-Ads platform to run their campaign and achieve their advertising goals.

Strategy

The marketing team at Aradena executed a comprehensive campaign with strategic targeting:

Audience Targeting: Targeted Play-to-Earn Gamers and Web3 Gamers interested in PC/Console Gaming and RPG & MMO for audiences invested in high-production narrative adventures
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Retargeting Strategy: Re-engaged users who downloaded desktop client but hadn't made token purchases
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Creative Messaging: The campaign emphasized Aradena's unique blend of tactical trading card gameplay and 3D Hex battler visuals, highlighting the game's play-to-earn model and full digital ownership of assets with personalized messaging for different audience segments.

Results

In just 30 days and with a limited budget, the campaign achieved impressive results:

3x ROAS on Token Sales campaigns
10,000 Sign-Ups at $2 Cost Per Acquisition (CPA)
5,000 Active Players at $4 CPA
2x Return on Ad Spend (ROAS) at TGE

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Inactive-State

Active State

Execution

Strategic audience targeting ensured ads reached engaged gamers likely to convert into players.
Personalized play-to-earn messaging converted sign-ups into active players and successful token buyers.
Desktop-focused approach overcame limited advertising options while maintaining cost-effective user acquisition rates.

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Insights & Learnings

Blockchain-Ads' strategic targeting capabilities enabled Aradena to overcome desktop advertising challenges effectively. The campaign achieved optimal results across all marketing funnel levels for sustainable growth. This foundation positioned Aradena strongly for competitive success in the Web3 gaming market.

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